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Advertising viewability worldwide 2014, by ad size
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Advertising viewability worldwide 2014, by ad size
Share of online advertising viewability worldwide in 2014, by ad size*
The graph shows share of online advertising viewability worldwide in 2014, broken down by ad size. On the basis of IAB's definition of a viewable ad, Google study found that vertical ads (for example those 120 pixels wide by 240 pixels high) get the most impressions online - 55.6 percent.
Share of online advertising viewability worldwide in 2014, by ad size*
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Description
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The graph shows share of online advertising viewability worldwide in 2014, broken down by ad size. On the basis of IAB's definition of a viewable ad, Google study found that vertical ads (for example those 120 pixels wide by 240 pixels high) get the most impressions online - 55.6 percent.
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- Release date
- December 2014
- Region
- Worldwide
- Survey time period
- July 2014
- Special properties
- Impressions on Google and DoubleClick display advertising platforms
- Supplementary notes
-
* Size= width x height (in pixels).
Based on Interactive Advertising Bureau's definition of viewable impression: "viewable impression occurs when 50% of an ad’s pixels are on screen for one second."
Data used in this study are based on display ads in browsers (desktop and mobile) and does not include mobile in-app or video ads.
Source
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- December 2014
More information
- Region
- Worldwide
- Survey time period
- July 2014
- Special properties
- Impressions on Google and DoubleClick display advertising platforms
- Supplementary notes
-
* Size= width x height (in pixels).
Based on Interactive Advertising Bureau's definition of viewable impression: "viewable impression occurs when 50% of an ad’s pixels are on screen for one second."
Data used in this study are based on display ads in browsers (desktop and mobile) and does not include mobile in-app or video ads.
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Statistics on "Programmatic advertising"
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Advertising viewability worldwide 2014, by industry content
- Italy: increase in the online advertising effectiveness 2016, by consumer type
- Display advertising click-through rate (CTR) in the United Kingdom (UK) 2010-2014
- Display advertising click-through rate (CTR) in the UK 2010-2014, by media type
- eCPM of programmatic traded display ads in the Netherlands 2012-2016, by format
- Online ad impressions served to bots in the U.S. in September 2014, by type
- U.S. consumers who purchased products after seeing an internet ad in 2017, by income
- U.S. consumers who purchased products after seeing an internet ad in 2017, by gender
- Reasons for paying attention to online ads among Mexican Millennials 2016
- Online ad impressions served to bots in the U.S. in September 2014, by category
- Ad platforms found helpful when considering auto purchase worldwide 2012
- Ad platforms found helpful when considering auto purchase in India 2012
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Studies
- Online advertising metrics
- Digital advertising formats in the U.S.
- Digital advertising in Europe
- Advertising in Belgium
- Programmatic advertising
- BRICS advertising
- Advertising in the Netherlands
- Advertising in Italy
- Digital advertising in Canada
- Digital advertising in the United Kingdom (UK)
- Advertising in Africa
- Advertising consumption and perception
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Statistics on "Programmatic advertising"
- Global programmatic advertising spending in 2017 and 2019 (in billion U.S. dollars)
- Programmatic digital display advertising spending in the United States from 2013 to 2020 (in billion U.S. dollars)
- Share of marketing professionals who bought media programmatically in the United States as of July 2017
- Share of digital marketers spending the majority of their ad budgets on programmatic advertising in the United States in 2017, by medium
- Programmatic digital display ad spending in the United States from 2016 to 2020, by transaction method (in billion U.S. dollars)
- Leading methods of purchasing advertising programmatically according to marketers in the United States as of March 2016
- Programmatic digital display ad spending in the United States from 2016 to 2020, by channel (in billion U.S. dollars)
- Average number of ad networks, exchanges and supply-side platforms (SSPs) used by publishers in the United States from June 2016 to June 2018
- Types of programmatic advertising bought by marketers in the United States as of July 2017
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- Perceived level of ROI generated by selected digital marketing channels according to marketers worldwide as of June 2017
- As a buyer of programmatic, which of the following issues do you perceive as barriers to programmatic adoption by your advertisers?
- Mobile programmatic digital display advertising spending in the United States from 2014 to 2019 (in billion U.S. dollars)
- Share of programmatic in mobile display advertising spending in the United States from 2014 to 2019
- Change in mobile programmatic display advertising spending in the United States from 2014 to 2019
- What are the pain points that inhibit adoption of mobile programmatic?
- What goals are you trying to achieve via mobile programmatic advertising today?
- What are the most popular targeting parameters for mobile ads you buy via programmatic channels?
- Programmatic digital video advertising spending in the United States from 2013 to 2020 (in billion U.S. dollars)
- Share of programmatic in digital video advertising spending in the United States from 2013 to 2017
- Change in programmatic digital video advertising spending in the United States from 2014 to 2018
- Are you shifting budget from any of these channels to focus on programmatic video?
- What do you see as the most significant challenges to programmatic video in 2016?
- Programmatic television advertising spending in the United States from 2015 to 2020 (in billion U.S. dollars)
- Share of programmatic in TV advertising spending in the United States from 2015 to 2019
- Change in programmatic TV advertising spending in the United States from 2015 to 2019
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- Which of the following companies do you consider 'serious players' in programmatic television?
- Addressable TV advertising spending in the United States from 2015 to 2020 (in billion U.S. dollars)
- Share of marketing professionals using addressable and data-enabled TV advertising in the United States as of January 2018
- Leading benefits of addressable TV advertising according to marketers in the United States as of March 2017
- Leading obstacles to using addressable TV advertising according to marketers in the United States as of March 2017
- Estimated cost of digital ad fraud worldwide in 2018 and 2022 (in billion U.S. dollars)
- Estimated cost of digital ad fraud in the United States from 2011 to 2021 (in billion U.S. dollars)
- Programmatic ad fraud rates worldwide in 1st quarter 2017, by industry
- Programmatic ad fraud rates worldwide in 1st quarter 2017, by browser
- Programmatic ad fraud rates in selected countries worldwide in 1st quarter 2017
- Share of ad impressions flagged on objectionable content on programmatic campaigns in the United States in 2nd half 2016, by source
- Leading actions taken to ensure the quality of programmatic ads according to marketers in North America as of April 2017
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- Distribution of monetized mobile web header bidding advertising impressions worldwide in 1st quarters of 2017 and 2018, by region
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- Online advertising impressions observed by bots in the United States as of September 2014, by type
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- Share of consumers who have purchased products after seeing an ad on the internet in the United States as of September 2017, by gender
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- Online advertising impressions observed by bots in the United States as of September 2014, by domain category
- Which of the following ad platforms do you find helpful when considering auto purchase?
- Which of the following ad platforms do you find helpful when considering auto purchase?
- Which of the following ad platforms do you find helpful when considering auto purchase?
- Which of the following ad platforms do you find helpful when considering auto purchase?
- Which of the following ad platforms do you find helpful when considering auto purchase?
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