The graph shows share of online advertising viewability worldwide in 2014, broken down by ad size. On the basis of IAB's definition of a viewable ad, Google study found that vertical ads (for example those 120 pixels wide by 240 pixels high) get the most impressions online - 55.6 percent.
Share of online advertising viewability worldwide in 2014, by ad size*
Impressions on Google and DoubleClick display advertising platforms
Supplementary notes
* Size= width x height (in pixels). Based on Interactive Advertising Bureau's definition of viewable impression: "viewable impression occurs when 50% of an ad’s pixels are on screen for one second." Data used in this study are based on display ads in browsers (desktop and mobile) and does not include mobile in-app or video ads.
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Think with Google, & DoubleClick. (December 3, 2014). Share of online advertising viewability worldwide in 2014, by ad size* [Graph]. In Statista. Retrieved March 31, 2020, from https://www.statista.com/statistics/373487/advertising-viewability-ad-size/
Think with Google, und DoubleClick. "Share of online advertising viewability worldwide in 2014, by ad size*." Chart. December 3, 2014. Statista. Accessed March 31, 2020. https://www.statista.com/statistics/373487/advertising-viewability-ad-size/
Think with Google, DoubleClick. (2014). Share of online advertising viewability worldwide in 2014, by ad size*. Statista. Statista Inc.. Accessed: March 31, 2020. https://www.statista.com/statistics/373487/advertising-viewability-ad-size/
Think with Google, and DoubleClick. "Share of Online Advertising Viewability Worldwide in 2014, by Ad Size*." Statista, Statista Inc., 3 Dec 2014, https://www.statista.com/statistics/373487/advertising-viewability-ad-size/
Think with Google & DoubleClick, Share of online advertising viewability worldwide in 2014, by ad size* Statista, https://www.statista.com/statistics/373487/advertising-viewability-ad-size/ (last visited March 31, 2020)
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