The graph shows share of online advertising viewability worldwide in 2014, broken down by ad size. On the basis of IAB's definition of a viewable ad, Google study found that vertical ads (for example those 120 pixels wide by 240 pixels high) get the most impressions online - 55.6 percent.
Share of online advertising viewability worldwide in 2014, by ad size*
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Single Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$59 $39 / Month *
in the first 12 months
Corporate Account
Full access
Corporate solution including all features.
* Prices do not include sales tax.
Further Content: You might find this interesting as well
Statistics
- Advertising viewability worldwide 2014, by industry content
- Italy: increase in the online advertising effectiveness 2016, by consumer type
- Display advertising click-through rate (CTR) in the United Kingdom (UK) 2010-2014
- Display advertising click-through rate (CTR) in the UK 2010-2014, by media type
- eCPM of programmatic traded display ads in the Netherlands 2012-2016, by format
- Online ad impressions served to bots in the U.S. in September 2014, by type
- U.S. consumers who purchased products after seeing an internet ad in 2017, by income
- U.S. consumers who purchased products after seeing an internet ad in 2017, by gender
- Mexico: hour intervals when people pay more attention to online ads 2015
- Mexico: reasons for ignoring online ads 2015
- Mexico: reasons for paying attention to online ads 2015
- Reasons for paying attention to online ads among Mexican Millennials 2016
- Mexico: level of attention paid to online ads 2015
- Online ad impressions served to bots in the U.S. in September 2014, by category
- Ad platforms found helpful when considering auto purchase worldwide 2012
- Ad platforms found helpful when considering auto purchase in India 2012
- Ad platforms found helpful when considering auto purchase in China 2012
- Ad platforms found helpful when considering auto purchase in Russia 2012
- Ad platforms found helpful when considering auto purchase in the United Kingdom 2012
Think with Google, & DoubleClick. (December 3, 2014). Share of online advertising viewability worldwide in 2014, by ad size* [Graph]. In Statista. Retrieved January 21, 2021, from https://www.statista.com/statistics/373487/advertising-viewability-ad-size/
Think with Google, und DoubleClick. "Share of online advertising viewability worldwide in 2014, by ad size*." Chart. December 3, 2014. Statista. Accessed January 21, 2021. https://www.statista.com/statistics/373487/advertising-viewability-ad-size/
Think with Google, DoubleClick. (2014). Share of online advertising viewability worldwide in 2014, by ad size*. Statista. Statista Inc.. Accessed: January 21, 2021. https://www.statista.com/statistics/373487/advertising-viewability-ad-size/
Think with Google, and DoubleClick. "Share of Online Advertising Viewability Worldwide in 2014, by Ad Size*." Statista, Statista Inc., 3 Dec 2014, https://www.statista.com/statistics/373487/advertising-viewability-ad-size/
Think with Google & DoubleClick, Share of online advertising viewability worldwide in 2014, by ad size* Statista, https://www.statista.com/statistics/373487/advertising-viewability-ad-size/ (last visited January 21, 2021)