Advertising viewability worldwide 2014, by ad size

The graph shows share of online advertising viewability worldwide in 2014, broken down by ad size. On the basis of IAB's definition of a viewable ad, Google study found that vertical ads (for example those 120 pixels wide by 240 pixels high) get the most impressions online - 55.6 percent.

Share of online advertising viewability worldwide in 2014, by ad size*

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Release date

December 2014



Survey time period

July 2014

Special properties

Impressions on Google and DoubleClick display advertising platforms

Supplementary notes

* Size= width x height (in pixels).
Based on Interactive Advertising Bureau's definition of viewable impression: "viewable impression occurs when 50% of an ad’s pixels are on screen for one second."
Data used in this study are based on display ads in browsers (desktop and mobile) and does not include mobile in-app or video ads.

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Statistics on "Internet advertising worldwide"

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