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Advertising viewability worldwide 2014, by ad size

Share of online advertising viewability worldwide in 2014, by ad size*

by Statista Research Department, last edited Dec 3, 2014
Advertising viewability worldwide 2014, by ad size The graph shows share of online advertising viewability worldwide in 2014, broken down by ad size. On the basis of IAB's definition of a viewable ad, Google study found that vertical ads (for example those 120 pixels wide by 240 pixels high) get the most impressions online - 55.6 percent.
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Share of online advertising viewability worldwide in 2014, by ad size*

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