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Advertising viewability worldwide 2014, by ad size
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Advertising viewability worldwide 2014, by ad size
Share of online advertising viewability worldwide in 2014, by ad size*
by Statista Research Department,
last edited
Dec 3, 2014
The graph shows share of online advertising viewability worldwide in 2014, broken down by ad size. On the basis of IAB's definition of a viewable ad, Google study found that vertical ads (for example those 120 pixels wide by 240 pixels high) get the most impressions online - 55.6 percent.
Share of online advertising viewability worldwide in 2014, by ad size*
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by Statista Research Department,
last edited
Dec 3, 2014
The graph shows share of online advertising viewability worldwide in 2014, broken down by ad size. On the basis of IAB's definition of a viewable ad, Google study found that vertical ads (for example those 120 pixels wide by 240 pixels high) get the most impressions online - 55.6 percent.
- Show sources information
- Show publisher information
- Release date
- December 2014
- Region
- Worldwide
- Survey time period
- July 2014
- Special properties
- Impressions on Google and DoubleClick display advertising platforms
- Supplementary notes
-
* Size= width x height (in pixels).
Based on Interactive Advertising Bureau's definition of viewable impression: "viewable impression occurs when 50% of an ad’s pixels are on screen for one second."
Data used in this study are based on display ads in browsers (desktop and mobile) and does not include mobile in-app or video ads.
Source
- Show sources information
- Show publisher information
- Release date
- December 2014
More information
- Region
- Worldwide
- Survey time period
- July 2014
- Special properties
- Impressions on Google and DoubleClick display advertising platforms
- Supplementary notes
-
* Size= width x height (in pixels).
Based on Interactive Advertising Bureau's definition of viewable impression: "viewable impression occurs when 50% of an ad’s pixels are on screen for one second."
Data used in this study are based on display ads in browsers (desktop and mobile) and does not include mobile in-app or video ads.
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Statistics on "Programmatic advertising"
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- Share of marketing professionals who bought media programmatically in the United States as of July 2017Popularity of programmatic media buying among U.S. marketers 2017
- Share of digital marketers spending the majority of their ad budgets on programmatic advertising in the United States in 2017, by mediumShare of U.S. marketers spending most on programmatic ads 2017, by medium
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- Leading methods of purchasing advertising programmatically according to marketers in the United States as of March 2016Programmatic advertising bought by marketers in the U.S. 2016, by method
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Advertising viewability worldwide 2014, by industry content
- Italy: increase in the online advertising effectiveness 2016, by consumer type
- Display advertising click-through rate (CTR) in the United Kingdom (UK) 2010-2014
- Display advertising click-through rate (CTR) in the UK 2010-2014, by media type
- eCPM of programmatic traded display ads in the Netherlands 2012-2016, by format
- Online ad impressions served to bots in the U.S. in September 2014, by type
- U.S. consumers who purchased products after seeing an internet ad in 2017, by income
- U.S. consumers who purchased products after seeing an internet ad in 2017, by gender
- Reasons for paying attention to online ads among Mexican Millennials 2016
- Online ad impressions served to bots in the U.S. in September 2014, by category
- Ad platforms found helpful when considering auto purchase worldwide 2012
- Ad platforms found helpful when considering auto purchase in India 2012
- Ad platforms found helpful when considering auto purchase in China 2012
- Ad platforms found helpful when considering auto purchase in Russia 2012
- Ad platforms found helpful when considering auto purchase in the United Kingdom 2012
Studies
- Online advertising metrics
- Digital advertising formats in the U.S.
- Digital advertising in Europe
- Advertising in the Netherlands
- BRICS advertising
- Digital advertising in North America
- Advertising in Belgium
- Programmatic advertising
- Digital advertising in the United Kingdom (UK)
- Advertising in Italy
- Digital advertising in Canada
- Advertising consumption and perception
- Advertising in Africa
- Europe AdEx Benchmark 2018
- Online political advertising in Europe
Statistics on "Programmatic advertising"
- Global programmatic advertising spending in 2017 and 2019 (in billion U.S. dollars)
- Programmatic digital display advertising spending in the United States from 2013 to 2020 (in billion U.S. dollars)
- Share of marketing professionals who bought media programmatically in the United States as of July 2017
- Share of digital marketers spending the majority of their ad budgets on programmatic advertising in the United States in 2017, by medium
- Programmatic digital display ad spending in the United States from 2016 to 2020, by transaction method (in billion U.S. dollars)
- Leading methods of purchasing advertising programmatically according to marketers in the United States as of March 2016
- Programmatic digital display ad spending in the United States from 2016 to 2020, by channel (in billion U.S. dollars)
- Average number of ad networks, exchanges and supply-side platforms (SSPs) used by publishers in the United States from June 2016 to June 2018
- Types of programmatic advertising bought by marketers in the United States as of July 2017
- How would you rate your organization’s capabilities in the following areas?
- Attitudes of buyers towards programmatic advertising in the United States as of March 2017
- Perceived level of ROI generated by selected digital marketing channels according to marketers worldwide as of June 2017
- As a buyer of programmatic, which of the following issues do you perceive as barriers to programmatic adoption by your advertisers?
- Mobile programmatic digital display advertising spending in the United States from 2014 to 2019 (in billion U.S. dollars)
- Share of programmatic in mobile display advertising spending in the United States from 2014 to 2019
- Change in mobile programmatic display advertising spending in the United States from 2014 to 2019
- What are the pain points that inhibit adoption of mobile programmatic?
- What goals are you trying to achieve via mobile programmatic advertising today?
- What are the most popular targeting parameters for mobile ads you buy via programmatic channels?
- Programmatic digital video advertising spending in the United States from 2013 to 2020 (in billion U.S. dollars)
- Share of programmatic in digital video advertising spending in the United States from 2013 to 2017
- Change in programmatic digital video advertising spending in the United States from 2014 to 2018
- Are you shifting budget from any of these channels to focus on programmatic video?
- What do you see as the most significant challenges to programmatic video in 2016?
- Programmatic television advertising spending in the United States from 2015 to 2020 (in billion U.S. dollars)
- Share of programmatic in TV advertising spending in the United States from 2015 to 2019
- Change in programmatic TV advertising spending in the United States from 2015 to 2019
- Types of TV inventory marketers in the United States were interested in buying programmatically as of March 2016
- Most important benefits of programmatic TV according to marketers in the United States in 2016
- Which of the following companies do you consider 'serious players' in programmatic television?
- Addressable TV advertising spending in the United States from 2015 to 2020 (in billion U.S. dollars)
- Share of marketing professionals using addressable and data-enabled TV advertising in the United States as of January 2018
- Leading benefits of addressable TV advertising according to marketers in the United States as of March 2017
- Leading obstacles to using addressable TV advertising according to marketers in the United States as of March 2017
- Estimated cost of digital ad fraud worldwide in 2018 and 2022 (in billion U.S. dollars)
- Estimated cost of digital ad fraud in the United States from 2011 to 2021 (in billion U.S. dollars)
- Programmatic ad fraud rates worldwide in 1st quarter 2017, by industry
- Programmatic ad fraud rates worldwide in 1st quarter 2017, by browser
- Programmatic ad fraud rates in selected countries worldwide in 1st quarter 2017
- Share of ad impressions flagged on objectionable content on programmatic campaigns in the United States in 2nd half 2016, by source
- Leading actions taken to ensure the quality of programmatic ads according to marketers in North America as of April 2017
- Share of publishers doing header bidding in the United States as of November 2017
- Share of publishers doing header bidding in the United States as of November 2017, by type
- Leading header bidders used by publishers in the United States as of November 2017
- Growth rates of monetized header bidding advertising impressions volume worldwide from 1st quarter 2017 to 3rd quarter 2018, by device
- Distribution of monetized mobile web header bidding advertising impressions worldwide in 1st quarters of 2017 and 2018, by region
- Share of online advertising viewability worldwide in 2014, by industry content
- Share of consumers who purchased a product after clicking on an online ad in Italy more often* in 2016, by consumer type
- Display advertising click-through rate (CTR) monthly in the United Kingdom (UK) from October 2010 to April 2014
- Display advertising click-through rate (CTR) monthly in the United Kingdom (UK) from October 2010 to April 2014, by rich and standard media type
- Annual average effective costs per thousand impressions of programmatic traded display advertisements in the Netherlands from 2012 to 2016, by format
- Online advertising impressions observed by bots in the United States as of September 2014, by type
- Share of consumers who have purchased products after seeing an ad on the internet in the United States as of September 2017, by income
- Share of consumers who have purchased products after seeing an ad on the internet in the United States as of September 2017, by gender
- Reasons why Millennials pay attention to online advertising in Mexico as of December 2016
- Online advertising impressions observed by bots in the United States as of September 2014, by domain category
- Which of the following ad platforms do you find helpful when considering auto purchase?
- Which of the following ad platforms do you find helpful when considering auto purchase?
- Which of the following ad platforms do you find helpful when considering auto purchase?
- Which of the following ad platforms do you find helpful when considering auto purchase?
- Which of the following ad platforms do you find helpful when considering auto purchase?
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