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Advertising viewability worldwide 2014, by ad size

Share of online advertising viewability worldwide in 2014, by ad size*

Advertising viewability worldwide 2014, by ad size The graph shows share of online advertising viewability worldwide in 2014, broken down by ad size. On the basis of IAB's definition of a viewable ad, Google study found that vertical ads (for example those 120 pixels wide by 240 pixels high) get the most impressions online - 55.6 percent.
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Share of online advertising viewability worldwide in 2014, by ad size*

Share of viewability
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The graph shows share of online advertising viewability worldwide in 2014, broken down by ad size. On the basis of IAB's definition of a viewable ad, Google study found that vertical ads (for example those 120 pixels wide by 240 pixels high) get the most impressions online - 55.6 percent.
Show more
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