The graph shows data on the change in advertising spending of selected categories in the United States in October 2018. The telecommunications industry decreased its ad spend by three percent as compared to October 2017.
Change in advertising spending in selected categories in the United States in October 2018
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$59 USD $39 USD / Month *
in the first 12 months
Professional Account
Full access
Corporate solution including all features.
* Prices do not include sales tax.
Statistics on TV advertising in the United States
Overview
7
- Premium Statistic Advertising revenue in the U.S. 2014-2027
- Premium Statistic TV advertising spending in the U.S. 2011-2026
- Premium Statistic TV advertising spending change in the U.S. 2019-2026
- Premium Statistic National primetime TV upfront ad sales in the U.S. 2008-2023
- Premium Statistic Upfront TV ad spend in the U.S. 2019-2023
- Premium Statistic Upfront TV ad buying plans of U.S. marketers 2022, by buy type
- Premium Statistic Expected changes in TV advertising budgets in the U.S. 2021, by platform
Leading advertisers
5
- Premium Statistic Largest advertisers on broadcast network TV in the U.S. 2021
- Premium Statistic Largest advertisers on cable TV networks in the U.S. 2021
- Premium Statistic Highest reaching advertisers at the Academy Awards 2022, by household reach
- Premium Statistic Largest Super Bowl advertisers 2021
- Premium Statistic Estimated weekly TV ad spend of U.S. companies November 2022
Connected TV
8
- Premium Statistic Linear addressable TV ad spend in the U.S. 2015-2023
- Premium Statistic Connected TV ad spend in the U.S. 2019-2026
- Premium Statistic Connected TV ad spend growth in the U.S. 2022-2026
- Premium Statistic CTV ad spend share in the U.S. 2019-2022, by company
- Premium Statistic Connected TV programmatic advertising household reach in the U.S. Q1 2022
- Premium Statistic CTV ad views in the U.S. 2020-2021, by device
- Premium Statistic Benefits of CTV advertising in the U.S. 2021
- Premium Statistic Challenges of connected TV advertising in the U.S. 2022
Consumer attitudes
8
- Premium Statistic Media where consumers recall ads in the U.S. 2021
- Premium Statistic TV ads perception and attitudes among U.S. adults 2021
- Premium Statistic Share of adults who find linear TV ads to be effective in the U.S. 2021
- Premium Statistic Share of adults who find linear TV ads to be effective U.S. 2021, by generation
- Premium Statistic Share of adults who find linear TV ads to be effective U.S. 2021, by ethnicity
- Premium Statistic Share of adults who find linear TV ads to be targeting them in the U.S. 2021
- Premium Statistic Share of TV viewers feeling positive about having ads aimed at them in the U.S. 2021
- Premium Statistic TV viewers opinions about ads served on AVOD platforms in the U.S. 2021
Further related statistics
11
- Digital ad spend growth in the U.S. 2019-2023, by industry
- Argentina: digital ad spend 2022, by industry
- Venezuela: digital ad spend 2020, by industry
- Uruguay: digital ad spend 2020, by industry
- Advertising spending in Poland 2017, by industry sector
- Costa Rica: digital ad spend 2020, by industry
- Ecuador: digital ad spend 2020, by industry
- El Salvador: digital ad spend 2020, by industry
- Puerto Rico: digital ad spend 2021, by industry
- Panama: digital ad spend 2021, by industry
- Advertising expenditure for perfumes and scented products in Germany 2000-2017
Further Content: You might find this interesting as well
Statistics
- Digital ad spend growth in the U.S. 2019-2023, by industry
- Argentina: digital ad spend 2022, by industry
- Venezuela: digital ad spend 2020, by industry
- Uruguay: digital ad spend 2020, by industry
- Advertising spending in Poland 2017, by industry sector
- Costa Rica: digital ad spend 2020, by industry
- Ecuador: digital ad spend 2020, by industry
- El Salvador: digital ad spend 2020, by industry
- Puerto Rico: digital ad spend 2021, by industry
- Panama: digital ad spend 2021, by industry
- Advertising expenditure for perfumes and scented products in Germany 2000-2017
Standard Media Index. (November 28, 2018). Change in advertising spending in selected categories in the United States in October 2018 [Graph]. In Statista. Retrieved January 30, 2023, from https://www.statista.com/statistics/380697/leading-advertising-categories-by-ad-spend-usa/
Standard Media Index. "Change in advertising spending in selected categories in the United States in October 2018." Chart. November 28, 2018. Statista. Accessed January 30, 2023. https://www.statista.com/statistics/380697/leading-advertising-categories-by-ad-spend-usa/
Standard Media Index. (2018). Change in advertising spending in selected categories in the United States in October 2018. Statista. Statista Inc.. Accessed: January 30, 2023. https://www.statista.com/statistics/380697/leading-advertising-categories-by-ad-spend-usa/
Standard Media Index. "Change in Advertising Spending in Selected Categories in The United States in October 2018." Statista, Statista Inc., 28 Nov 2018, https://www.statista.com/statistics/380697/leading-advertising-categories-by-ad-spend-usa/
Standard Media Index, Change in advertising spending in selected categories in the United States in October 2018 Statista, https://www.statista.com/statistics/380697/leading-advertising-categories-by-ad-spend-usa/ (last visited January 30, 2023)
Change in advertising spending in selected categories in the United States in October 2018 [Graph], Standard Media Index, November 28, 2018. [Online]. Available: https://www.statista.com/statistics/380697/leading-advertising-categories-by-ad-spend-usa/