B2B marketing companies: message development process implementation 2014

Published by Statista Research Department, Jan 21, 2015
The graph shows the extent of company message development process implementation according to B2B marketing professionals worldwide in 2014. The source found that 35 percent of respondents said their company had an established process but it wasn't applied consistently, therefore the corporate messages were not always consistent.

Extent of company message development process implementation according to B2B marketers worldwide in 2014

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Source

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Release date

January 2015

Region

Worldwide

Survey time period

2014

Number of respondents

over 500

Special properties

among B2B marketing professionals; for marketing sales and content development

Supplementary notes

The source does not provide information on the type or the date of the survey.

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