U.S. TV-related second screen activities share 2015, by generation

This statistic shows the percentage of multitasking activities directly related to TV consumption according to consumers in the United States as of November 2015, by generation. During the survey period, it was found that 23 percent of multitasking activities of Gen X consumers were directly related to the program that they were watching.

Percentage of multitasking activities directly related to TV consumption according to consumers in the United States as of November 2015, by generation

Share of respondents
Teens (14-18 years)27%
Trailing Millennials (19-25 years)34%
Leading Millennials (26-32 years)33%
Gen X (33-49 years)23%
Baby Boomers (50-68 years)18%
Matures (69+ years)19%
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Source

Release date

March 2016

Region

United States

Survey time period

November 5 to 19, 2015

Number of respondents

total survey n = 2,205

Age group

14 years and older

Method of interview

Online survey

Supplementary notes

Original question:

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Statistics on "Internet usage of Generation X in the United States"

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