Leading radio formats of U.S. Millennials 2018

The leading radio format among Millennials (aged 18 to 34) in the United States as of fall 2018 was country, followed closely by pop contemporary hit radio. These categories were the most popular radio formats during any 15-minute period throughout the day, with pop contemporary hit radio programming receiving the attention of 12.9 percent of the Millennial radio audience, and 15.1 percent tuning into country stations.

Leading radio formats among Millennials in the United States as of fall 2018

Exclusive Premium statistic

You need a Single Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Single Account

only $59 / month *
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in

Release date

June 2019


United States

Survey time period

Fall 2018

Age group

18-34 years

Special properties

across Nielsen's PPM markets

Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Single Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 / Month *
Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract; Prices do not include sales tax.

Statistics on "Radio in the U.S."

Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.