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Opinions of consumers about social media influencers in 2018, by age

Published by Statista Research Department, Jan 14, 2021
The statistic shows information on the attitudes of influencer marketing audiences towards social media influencers worldwide as of February 2018, by age group. It was discovered that 57 percent of respondents aged between 18 and 24 years said they shared the same passion or interests with influencers, whereas the same was true for only 47 percent of respondents between the ages of 25 and 34.

Attitudes of influencer marketing audiences towards social media influencers worldwide as of February 2018, by age group

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Sources

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Release date

April 2018

Region

Worldwide

Survey time period

February 2018

Number of respondents

1,200 respondents

Age group

18-34 years

Special properties

based on an analysis of respondents who viewed and interacted with influencer content

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