Share of active Pinterest users who look up pins in-store on their phone in the United States as of April 2015

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Active pinnersDaily pinners
Mass merchandiser48%68%
Online retailer41%58%
Grocery store or supermarket39%56%
Drugstore or pharmacy28%41%
Department store27%40%
Health food or natural food store25%39%
Club store25%42%
Retail store at a mall/shopping center24%37%
Pet store23%35%
High-end department store19%30%
Car dealership17%26%
Convenience store16%27%

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This statistic presents the distribution of active Pinterest users who look up pins in-store on their phone in the United States as of April 2015. During the survey period, it was found that 58 percent of daily active pinners looked up pins for online retailers on their phone while shopping in-store.
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Release date
July 2015
United States
Survey time period
April 8 to 12, 2015
Number of respondents
1,015 respondents
Age group
15 years and older

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