Top reasons of active Pinterest users for looking up pinned items in-store in the United States as of April 2015

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Active pinnersDaily pinners
Look up ingredients for a recipe52%75%
Look up supplies needed for a project48%67%
Look for inspiration while shopping45%67%
Check the item out in person40%61%
Compare the item to a similar product37%56%
Buy it36%58%

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This statistic presents the top reasons of active Pinterest users for looking up pins in-store in the United States as of April 2015. During the survey period, it was found that 75 percent of daily active pinners used Pinterest to look up ingredients for a recipe while shopping in-store.
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Release date
July 2015
United States
Survey time period
April 8 to 12, 2015
Number of respondents
1,015 respondents
Age group
15 years and older

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