Image-based platform Pinterest reached a record number of monthly active users (MAUs) in the most recently reported financial quarter. In the third quarter of 2024, Pinterest had 537 million monthly active users worldwide, up from 522 million users when compared to the previous quarter.
The company
Launched in March 2010, Pinterest was the fastest site in history to reach 10 million unique monthly visitors and high user engagement metrics; a significant feat especially when considering that during much of its initial launch and growth, the site was invitation-only. Despite many social networks going public within a few years post-launch (Twitter: six years; Snap Inc.: six years), Pinterest only filed for an IPO in February 2019, almost nine years after launch, and started trading on April 18, 2019.
Pinterest usage
The social site’s strong user engagement with popular topics and themes such as fashion, home, garden and DIY and subsequently, relevant brands and influencers, forms the basis for its leading position in the area of social marketing and commerce. In 2018, 600 million searches were performed using Pinterest Lens, a camera search that recommends ideas to try inspired by things seen offline.
Number of monthly active Pinterest users worldwide from 1st quarter 2016 to 3rd quarter 2024
(in millions)
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Pinterest. (November 8, 2024). Number of monthly active Pinterest users worldwide from 1st quarter 2016 to 3rd quarter 2024 (in millions) [Graph]. In Statista. Retrieved December 06, 2024, from https://www.statista.com/statistics/463353/pinterest-global-mau/?ref=xperiencify.mymidnight.blog
Pinterest. "Number of monthly active Pinterest users worldwide from 1st quarter 2016 to 3rd quarter 2024 (in millions)." Chart. November 8, 2024. Statista. Accessed December 06, 2024. https://www.statista.com/statistics/463353/pinterest-global-mau/?ref=xperiencify.mymidnight.blog
Pinterest. (2024). Number of monthly active Pinterest users worldwide from 1st quarter 2016 to 3rd quarter 2024 (in millions). Statista. Statista Inc.. Accessed: December 06, 2024. https://www.statista.com/statistics/463353/pinterest-global-mau/?ref=xperiencify.mymidnight.blog
Pinterest. "Number of Monthly Active Pinterest Users Worldwide from 1st Quarter 2016 to 3rd Quarter 2024 (in Millions)." Statista, Statista Inc., 8 Nov 2024, https://www.statista.com/statistics/463353/pinterest-global-mau/?ref=xperiencify.mymidnight.blog
Pinterest, Number of monthly active Pinterest users worldwide from 1st quarter 2016 to 3rd quarter 2024 (in millions) Statista, https://www.statista.com/statistics/463353/pinterest-global-mau/?ref=xperiencify.mymidnight.blog (last visited December 06, 2024)
Number of monthly active Pinterest users worldwide from 1st quarter 2016 to 3rd quarter 2024 (in millions) [Graph], Pinterest, November 8, 2024. [Online]. Available: https://www.statista.com/statistics/463353/pinterest-global-mau/?ref=xperiencify.mymidnight.blog