LifeLock: ad spend in the U.S. 2014

The timeline presents data on LifeLock advertising spending in the United States in 2013 and 2014. The identity theft protection company invested nearly 99 million U.S. dollars in measured media advertising in the United States in 2014, up from 90 million in 2013.

LifeLock advertising spending in the United States in 2013 and 2014 (in million U.S. dollars)

Characteristic	2013	2014
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Release date

September 2014

More information

Region

United States

Survey time period

2013 and 2014

Special properties

measured media

Supplementary notes

* The source states that LifeLock invested "nearly" the provided amounts.
Measured media from WPP's Kantar Media based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising). Unmeasured spending figures are Ad Age DataCenter estimates including direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media. For more information, see the methodology.

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