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LifeLock: ad spend in the U.S. 2013-2014
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LifeLock: ad spend in the U.S. 2013-2014
LifeLock advertising spending in the United States in 2013 and 2014 (in million U.S. dollars)
by Statista Research Department,
last edited
Sep 29, 2014
The timeline presents data on LifeLock advertising spending in the United States in 2013 and 2014. The identity theft protection company invested nearly 99 million U.S. dollars in measured media advertising in the United States in 2014, up from 90 million in 2013.
LifeLock advertising spending in the United States in 2013 and 2014 (in million U.S. dollars)
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by Statista Research Department,
last edited
Sep 29, 2014
The timeline presents data on LifeLock advertising spending in the United States in 2013 and 2014. The identity theft protection company invested nearly 99 million U.S. dollars in measured media advertising in the United States in 2014, up from 90 million in 2013.
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
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- Release date
- September 2014
- Region
- United States
- Survey time period
- 2013 and 2014
- Special properties
- measured media
- Supplementary notes
-
* The source states that LifeLock invested "nearly" the provided amounts.
Measured media from WPP's Kantar Media based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising). Unmeasured spending figures are Ad Age DataCenter estimates including direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media. For more information, see the methodology.
Source
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- September 2014
More information
- Region
- United States
- Survey time period
- 2013 and 2014
- Special properties
- measured media
- Supplementary notes
-
* The source states that LifeLock invested "nearly" the provided amounts.
Measured media from WPP's Kantar Media based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising). Unmeasured spending figures are Ad Age DataCenter estimates including direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media. For more information, see the methodology.
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- National primetime TV upfront ad sales in the United States from 2008/09 to 2018/19 season (in million U.S. dollars)
- Short-form direct response TV (DRTV) advertising spending in the United States from 4th quarter 2010 to 4th quarter 2017 (in million U.S. dollars)
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