The timeline presents data on LifeLock advertising spending in the United States in 2013 and 2014. The identity theft protection company invested nearly 99 million U.S. dollars in measured media advertising in the United States in 2014, up from 90 million in 2013.
LifeLock advertising spending in the United States in 2013 and 2014
(in million U.S. dollars)
* The source states that LifeLock invested "nearly" the provided amounts. Measured media from WPP's Kantar Media based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising). Unmeasured spending figures are Ad Age DataCenter estimates including direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media. For more information, see the methodology.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Advertising Age. (September 29, 2014). LifeLock advertising spending in the United States in 2013 and 2014 (in million U.S. dollars) [Graph]. In Statista. Retrieved September 21, 2024, from https://www.statista.com/statistics/469056/lifelock-ad-spend-usa/
Advertising Age. "LifeLock advertising spending in the United States in 2013 and 2014 (in million U.S. dollars)." Chart. September 29, 2014. Statista. Accessed September 21, 2024. https://www.statista.com/statistics/469056/lifelock-ad-spend-usa/
Advertising Age. (2014). LifeLock advertising spending in the United States in 2013 and 2014 (in million U.S. dollars). Statista. Statista Inc.. Accessed: September 21, 2024. https://www.statista.com/statistics/469056/lifelock-ad-spend-usa/
Advertising Age. "Lifelock Advertising Spending in The United States in 2013 and 2014 (in Million U.S. Dollars)." Statista, Statista Inc., 29 Sep 2014, https://www.statista.com/statistics/469056/lifelock-ad-spend-usa/
Advertising Age, LifeLock advertising spending in the United States in 2013 and 2014 (in million U.S. dollars) Statista, https://www.statista.com/statistics/469056/lifelock-ad-spend-usa/ (last visited September 21, 2024)
LifeLock advertising spending in the United States in 2013 and 2014 (in million U.S. dollars) [Graph], Advertising Age, September 29, 2014. [Online]. Available: https://www.statista.com/statistics/469056/lifelock-ad-spend-usa/