Consumers' perception of purchase history usage by retailers in the UK 2015

This statistic displays the consumers' perception of retailers using their purchase history in order to provide a personalized shopping experience in the United Kingdom (UK) 2015. During the survey period, it was found that seven percent of respondents strongly agreed with the following statement: "I believe that, in some cases, retailers have used my purchase history to deliver a personalized shopping experience."

To what extent do you agree or disagree with the following statement: "I believe that, in some cases, retailers have used my purchase history to deliver a personalised shopping experience."?

Share of respondents
Strongly agree7%
Tend to agree36%
Neither agree or disagree23%
Tend to disagree15%
Strongly disagree6%
Don't know14%
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Sources

Release date

2015

Region

United Kingdom

Survey time period

2015

Number of respondents

2,100 respondents

Special properties

consumers.

Method of interview

Online survey

Supplementary notes

The source does not specify the date of the survey.
Percentage points exceeding 100 percent are probably due to rounding.

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