This graph shows the distribution of UK digital ad spend by industry category from 2010 to 2014. In 2014, CPG industry advertisers accounted for 14 percent of spending, the greatest share of any industry.
Distribution of digital advertising spending in the United Kingdom (UK) in 2021, by industry
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Statistics on Digital advertising in the United Kingdom (UK)
Overview of the European market
7
- Premium Statistic Digital advertising spending worldwide 2021-2026
- Premium Statistic Internet advertising spending worldwide 2000-2024, by region
- Premium Statistic Digital advertising spending in Europe 2006-2022
- Premium Statistic Digital ad spending in Europe 2006-2021, by format
- Premium Statistic Programmatic ad spend in Europe 2016-2022, by marketplace type
- Premium Statistic Share of mobile in digital ad spending in Europe 2017-2025
- Premium Statistic Largest digital advertising markets in Europe 2021
Overview of the UK market
7
- Premium Statistic Digital publisher revenue in the UK 2019-2022
- Premium Statistic Digital advertising spending in the United Kingdom (UK) 2008-2021
- Premium Statistic Digital ad spend growth in the United Kingdom (UK) 2020-2021
- Premium Statistic Online ad spend in the United Kingdom (UK) 2021, by industry
- Premium Statistic Advertising inflation in the UK 2020-2021, by medium
- Premium Statistic Revenue of digital advertising agencies in the UK 2012-2022
- Premium Statistic Number of digital advertising agencies in the UK 2012-2022
Formats
6
- Premium Statistic Online ad spend in the UK 2021, by type
- Premium Statistic Digital ad spend growth in the United Kingdom (UK) 2021-2023, by format
- Premium Statistic Nonprofit digital ad spend in North America & the UK 2021, by format
- Premium Statistic Leading B2C marketing channels in the UK 2022
- Premium Statistic B2C marketing channels with highest growth potential in the UK 2022
- Premium Statistic Digital marketing channels with increased investment in the UK 2021
Mobile
6
- Premium Statistic Mobile advertising spending in the UK 2021-2025
- Premium Statistic Growth of mobile ad spend in the UK 2021-2025
- Premium Statistic Mobile share of digital ad spend in the UK 2008-2021
- Premium Statistic Share of mobile in marketing budgets in the UK 2022
- Premium Statistic Contribution of mobile marketing to companies' performance in the UK 2021
- Premium Statistic Share of marketers increasing Android or iOS spend in the U.S. and UK 2022
Consumer insights
7
- Premium Statistic Ad spend vs. media time gap in the UK 2022
- Premium Statistic Consumer trust in advertising in the UK 2022, by media
- Premium Statistic Attitudes towards online advertising in the UK 2022
- Premium Statistic Attitudes to personalized advertising in the U.K. 2022
- Premium Statistic Consumer perception of ad adjacency in the UK 2021
- Premium Statistic Complaints about digital advertising in the UK 2021, by ad location
- Premium Statistic Sources of inspiration used by fashion & lifestyle buyers in the UK 2022
Further related statistics
20
- Digital share of ad spend in Sweden 2015-2022
- Digital ad spend in Sweden 2022, by format
- Digital share of advertising spending in Poland 2008-2015
- Digital share of ad spend in Germany 2020-2021
- Digital advertising expenditure in Slovakia 2008-2015, by medium
- Digital share of advertising spending in Bulgaria 2008-2015
- Digital advertising expenditure in Germany 2008-2015, by medium
- Digital share of ad spend in France 2019-2022
- Digital share of advertising spending in Russia 2008-2015
- Digital ad spend in Finland 2021, by format
- Digital advertising expenditure in Russia 2020, by segment
- Hispanic digital ad spend in the U.S. 2015-2020
- Digital share of ad spend in Europe 2020, by country
- Digital advertising expenditure in Russia 2004-2019, by type
- Peru: digital ad revenue 2021, by format
- Technology for process management in factories Thailand 2020, by industrial era
- Difficulties in adopting advanced technologies among factories Thailand 2020
- Honduras: largest supermarket digital advertisers 2019
- France: SMEs industry sectors 2018
- Honduras: largest optics digital advertisers 2019
Further Content: You might find this interesting as well
Statistics
- Digital share of ad spend in Sweden 2015-2022
- Digital ad spend in Sweden 2022, by format
- Digital share of advertising spending in Poland 2008-2015
- Digital share of ad spend in Germany 2020-2021
- Digital advertising expenditure in Slovakia 2008-2015, by medium
- Digital share of advertising spending in Bulgaria 2008-2015
- Digital advertising expenditure in Germany 2008-2015, by medium
- Digital share of ad spend in France 2019-2022
- Digital share of advertising spending in Russia 2008-2015
- Digital ad spend in Finland 2021, by format
- Digital advertising expenditure in Russia 2020, by segment
- Hispanic digital ad spend in the U.S. 2015-2020
- Digital share of ad spend in Europe 2020, by country
- Digital advertising expenditure in Russia 2004-2019, by type
- Peru: digital ad revenue 2021, by format
- Technology for process management in factories Thailand 2020, by industrial era
- Difficulties in adopting advanced technologies among factories Thailand 2020
- Honduras: largest supermarket digital advertisers 2019
- France: SMEs industry sectors 2018
- Honduras: largest optics digital advertisers 2019
eMarketer. (October 8, 2020). Distribution of digital advertising spending in the United Kingdom (UK) in 2021, by industry [Graph]. In Statista. Retrieved March 26, 2023, from https://www.statista.com/statistics/478766/industry-distribution-of-uk-digital-ad-spend/
eMarketer. "Distribution of digital advertising spending in the United Kingdom (UK) in 2021, by industry." Chart. October 8, 2020. Statista. Accessed March 26, 2023. https://www.statista.com/statistics/478766/industry-distribution-of-uk-digital-ad-spend/
eMarketer. (2020). Distribution of digital advertising spending in the United Kingdom (UK) in 2021, by industry. Statista. Statista Inc.. Accessed: March 26, 2023. https://www.statista.com/statistics/478766/industry-distribution-of-uk-digital-ad-spend/
eMarketer. "Distribution of Digital Advertising Spending in The United Kingdom (Uk) in 2021, by Industry." Statista, Statista Inc., 8 Oct 2020, https://www.statista.com/statistics/478766/industry-distribution-of-uk-digital-ad-spend/
eMarketer, Distribution of digital advertising spending in the United Kingdom (UK) in 2021, by industry Statista, https://www.statista.com/statistics/478766/industry-distribution-of-uk-digital-ad-spend/ (last visited March 26, 2023)
Distribution of digital advertising spending in the United Kingdom (UK) in 2021, by industry [Graph], eMarketer, October 8, 2020. [Online]. Available: https://www.statista.com/statistics/478766/industry-distribution-of-uk-digital-ad-spend/