Distribution of online ad spend in the United Kingdom (UK) 2010-2014, by industry

This graph shows the distribution of UK digital ad spend by industry category from 2010 to 2014. In 2014, CPG industry advertisers accounted for 14 percent of spending, the greatest share of any industry.

Distribution of digital advertising spending in the United Kingdom (UK) from 2010 to 2014, by industry*

CPG**Consumer electronicsTravel, tourism and hospitalityTelecommunicationsMediaPharmaceuticals
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Release date

September 2015


United Kingdom

Survey time period

2010 to 2014

Supplementary notes

* The source provides no information regarding which industries accounted for the remaining shares of advertising spending.
** Includes alcoholic beverages.

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