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Consumers who purchased a new product on their last grocery shopping trip worldwide in 2015, by generation*

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New product purchase on last grocery trip worldwide by generation 2015 The statistic shows which generation purchased a new product on their last grocery shopping trip worldwide in 2015. The survey revealed that 66 percent of Millennials bought a new product on their last grocery shopping trip.
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Description Source More information
The statistic shows which generation purchased a new product on their last grocery shopping trip worldwide in 2015. The survey revealed that 66 percent of Millennials bought a new product on their last grocery shopping trip.
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Release date
August 2015
Region
Worldwide
Survey time period
February 23 to March 13, 2015
Number of respondents
> 30,000
Method of interview
Online survey
Supplementary notes
* 60 countries throughout Asia-Pacific, Europe, Latin America, the Middle East, Africa and North America were included in the study. Please find a comprehensive list on page 34 of the report.

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Statistics on "Millennials in the U.S.: Grocery shopping behavior"

  • Overview Millennials
  • Grocery shopping
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  • Online grocery shopping
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  • Food and nutrition patterns

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