- E-Commerce›
- B2C E-Commerce›
Black Friday: average online order value in the U.S. 2018, by device
Black Friday: average online order value in the U.S. 2018, by device
Average online order value among online shoppers in the United States on Black Friday in 2018, by device (in U.S. dollars)
by J. Clement,
last edited
Mar 22, 2019
This statistic gives information on the average online order value by U.S. consumers on Black Friday in 2018, sorted by device. On Black Friday 2018, the average online order value via mobile phone amounted to 113.83 U.S. dollars.
Average online order value among online shoppers in the United States on Black Friday in 2018, by device (in U.S. dollars)
Loading statistic...
| Average order value in U.S. dollars | |
|---|---|
| Mobile phone | 113.83 |
| Tablet | 134.55 |
| Total | 136.85 |
| Desktop | 159.25 |
| Average order value in U.S. dollars | |
|---|---|
| Mobile phone | 113.83 |
| Tablet | 134.55 |
| Total | 136.85 |
| Desktop | 159.25 |
© Statista 2019
About this statistic
Source: Monetate
Download
Settings
Share
Download started
Please be patient - this may take a moment
Please be patient - this may take a moment
Description
Source
More information
by J. Clement,
last edited
Mar 22, 2019
This statistic gives information on the average online order value by U.S. consumers on Black Friday in 2018, sorted by device. On Black Friday 2018, the average online order value via mobile phone amounted to 113.83 U.S. dollars.
- Source
- Monetate
- Show further sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- December 2018
- Region
- United States
- Survey time period
- November 23, 2018
Source
- Source
- Monetate
- Show further sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- December 2018
More information
- Region
- United States
- Survey time period
- November 23, 2018
Other statistics on the topic
+Key Figures of Retail
Holiday retail sales in the United States 2000-2018
+Shopping Behavior
U.S. expected consumer spending by seasonal event 2017
+B2C E-Commerce
U.S. holiday season retail e-commerce revenue 2014-2018
+Shopping Behavior
Period during which U.S. consumers will start holiday shopping 2018
Statista Accounts:
Access All Statistics. Starting from $588 / Year
Basic Account
Get to know the platform
You only have access to basic statistics.
Premium Account
Your perfect start with Statista
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$49 / Month *
Corporate Account
Full access
Corporate solution including all features.
* All products require an annual contract.
Prices do not include sales tax.
Prices do not include sales tax.
Leading companies trust Statista:
Statista is a great source of knowledge, and pretty helpful to manage the daily work.Christof Baron
CEO, MindShare Germany
Statistics on "Thanksgiving weekend shopping in the U.S."
- Holiday season overview
The most important statistics
- Holiday retail sales in the United States from 2000 to 2018 (in billion U.S. dollars)Holiday retail sales in the United States 2000-2018
- Total expected consumer spending in the United States in 2017, by seasonal event (in billion U.S. dollars)U.S. expected consumer spending by seasonal event 2017
- U.S. retail e-commerce holiday season sales from 2014 to 2018 (in billion U.S. dollars)U.S. holiday season retail e-commerce revenue 2014-2018
- Annual holiday season retail e-commerce sales growth in the United States from 2010 to 2018U.S. holiday season e-commerce sales growth 2010-2018
- Period during which consumers are most likely to begin buying holiday gifts in the United States as of September 2018Period during which U.S. consumers will start holiday shopping 2018
- Shopping channels consumers plan to use for holiday season shopping in the United States in 2018*Shopping channel U.S. consumers plan to use for holiday shopping 2018
- Number of packages returned in the United States on National Returns Day from 2016 to 2019 (in millions)*Return deliveries in U.S. - National Returns Day 2016-2019
- Thanksgiving
The most important statistics
- In-store shopping days on Thanksgiving and Thanksgiving weekend in the United States in 2018, by dayBrick-and-mortar: Thanksgiving weekend's peak shopping days 2018
- How likely are you to shop on Thanksgiving Day/Night? U.S. consumers' likeliness of shopping on Thanksgiving 2017
- Likelihood to shop on Thanksgiving among U.S. consumers in 2018, by age groupLikelihood to shop on Thanksgiving among U.S. consumers by age group 2018
- What time do you expect to go to the store on Thanksgiving Day?Brick-and-mortar: Thanksgiving Day's peak shopping hours 2018
- Likelihood of consumers in the United States shopping online on Thanksgiving as of October 2017Likelihood of U.S. online shopping on Thanksgiving 2017
- Likelihood of consumers in the United States shopping online on Thanksgiving as of October 2017, by age groupLikelihood of U.S. online shopping on Thanksgiving 2017, by age group
- Why shoppers plan to shop in-store on Thanksgiving Day in the United States in 2018*U.S. consumers' reasons for shopping in store on Thanksgiving 2018
- Thanksgiving: planned spending on sweets and decorations in the U.S. in 2018Thanksgiving: planned spending on sweets and decorations in the U.S. 2018
- Black Friday and Cyber Monday
The most important statistics
- How likely are you to shop on the Friday after Thanksgiving or Black Friday this year? Share of U.S. consumer interested in Black Friday shopping 2017
- Amount of Cyber Monday shoppers in the United States from 2005 to 2016 (in millions)Amount of Cyber Monday shoppers in the U.S. 2005-2016
- Consumer attitudes towards Black Friday shopping in the United States in 2017U.S. consumer sentiments towards Black Friday shopping 2017
- At which of the following retail sources will you likely shop on Black Friday?Leading Black Friday shopping channels among U.S. consumers 2018
- What time do you plan to begin your shopping in a physical store on Black Friday?Brick-and-mortar: Black Friday's peak shopping hours among U.S. consumers 2018
- At which of these types of stores do you plan to shop this Black Friday?Black Friday: leading store types among U.S. consumers 2017
- How many different stores do you plan to visit for Black Friday shopping this year?Number of stores U.S. consumers plan to visit on Black Friday 2018
- When shopping on Black Friday, which of the following product categories would you make impulsive purchases from if you came across a good offer?Black Friday: items purchased on impulse by U.S. consumers 2018
- Shopping promotions
The most important statistics
- When do you expect to get the best deals for clothes?U.S. shopping holidays: best deals for clothes 2018
- When do you expect to get the best deals for shoes?U.S. shopping holidays: best deals for shoes 2018
- When do you expect to get the best deals for jewelry and watches?U.S. shopping holidays: best deals for jewelry and watches 2018
- When do you expect to get the best deals for toys?U.S. shopping holidays: best deals for toys 2018
- When do you expect to get the best deals for media?U.S. shopping holidays: best deals for media 2018
- When do you expect to get the best deals for consumer electronics?U.S. shopping holidays: best deals for consumer electronics 2018
- When do you expect to get the best deals for mobile phones?U.S. shopping holidays: best deals for mobile phones 2017
- When do you expect to get the best deals for iPads/tablets?U.S. shopping holidays: best deals for iPads/tablets 2017
Discover Statista
Need help with using Statista for your research?
Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Statistics
- Black Friday: average online order value 2011-2015
- Black Friday: average online order value in Canada 2018, by device
- Cyber Monday: average online order value in the U.S. 2018, by device
- Cyber Monday: average online order value in Canada 2018, by device
- UK: Black Friday spending & average online shopping day in November 2015, comparison
- Black Friday: mobile device online retail traffic 2016
- Black Friday: percentage of mobile orders 2013-2016
- Dominican Republic: locations to shop on Black Friday by type 2018
- U.S. adults likely to go Black Friday shopping in 2017, by income
- U.S. adults likely to go Black Friday shopping by age group 2017
- Chile: Black Friday average online order value 2016-2017
- Puerto Rico: locations to shop on Black Friday 2018, by type
- British online shopping average order value (AOV) 2018, by device
- U.S. mobile visits share on selected holiday shopping days 2014-2016
- Share of consumers doing holiday shopping in Canada 2015, by holiday
- Consumers planning to do U.S. cross-border holiday shopping in Canada 2013-2014
- Leading U.S. smartphone holiday shopping features 2017, by gender
Studies
- Black Friday e-commerce in Brazil
- Thanksgiving weekend shopping in the U.S.
- Holiday Shopping Roundup 2018
- The 2018 Q4 Holiday Shopping Forecast
- 2017 Holiday Shopping Report
- Mobile Holiday Shopping Guide
- Online shopping events in Latin America
- 2014 Accenture Holiday Shopping Survey - U.S. Results
- Black Friday Report 2014
- Holiday Wrap-Up 2018
- Hispanic Holiday Shopping Trends 2016
- Black Friday Report 2013
- Black Friday Report 2012
- The 2018 Criteo Holiday Report
- 2016 Holiday Initiative Summary Report
Statistics on "Thanksgiving weekend shopping in the U.S."
- Holiday retail sales in the United States from 2000 to 2018 (in billion U.S. dollars)
- Total expected consumer spending in the United States in 2017, by seasonal event (in billion U.S. dollars)
- U.S. retail e-commerce holiday season sales from 2014 to 2018 (in billion U.S. dollars)
- Annual holiday season retail e-commerce sales growth in the United States from 2010 to 2018
- Period during which consumers are most likely to begin buying holiday gifts in the United States as of September 2018
- Shopping channels consumers plan to use for holiday season shopping in the United States in 2018*
- Number of packages returned in the United States on National Returns Day from 2016 to 2019 (in millions)*
- In-store shopping days on Thanksgiving and Thanksgiving weekend in the United States in 2018, by day
- How likely are you to shop on Thanksgiving Day/Night?
- Likelihood to shop on Thanksgiving among U.S. consumers in 2018, by age group
- What time do you expect to go to the store on Thanksgiving Day?
- Likelihood of consumers in the United States shopping online on Thanksgiving as of October 2017
- Likelihood of consumers in the United States shopping online on Thanksgiving as of October 2017, by age group
- Why shoppers plan to shop in-store on Thanksgiving Day in the United States in 2018*
- Thanksgiving: planned spending on sweets and decorations in the U.S. in 2018
- How likely are you to shop on the Friday after Thanksgiving or Black Friday this year?
- Amount of Cyber Monday shoppers in the United States from 2005 to 2016 (in millions)
- Consumer attitudes towards Black Friday shopping in the United States in 2017
- At which of the following retail sources will you likely shop on Black Friday?
- What time do you plan to begin your shopping in a physical store on Black Friday?
- At which of these types of stores do you plan to shop this Black Friday?
- How many different stores do you plan to visit for Black Friday shopping this year?
- When shopping on Black Friday, which of the following product categories would you make impulsive purchases from if you came across a good offer?
- How will your total spending most likely compare with last year's Black Friday spending?
- Likelihood of consumers in the United States shopping online on Cyber Monday as of October 2017
- Total digital e-commerce spending in the United States on Cyber Monday from 2014 to 2018 (in billion U.S. dollars)
- When do you expect to get the best deals for clothes?
- When do you expect to get the best deals for shoes?
- When do you expect to get the best deals for jewelry and watches?
- When do you expect to get the best deals for toys?
- When do you expect to get the best deals for media?
- When do you expect to get the best deals for consumer electronics?
- When do you expect to get the best deals for mobile phones?
- When do you expect to get the best deals for iPads/tablets?
- When do you expect to get the best deals for household appliances?
- When do you expect to get the best deals for DIY and home improvement products?
- Average online order value on Black Friday from 2011 to 2015 (in U.S. dollars)
- Average online order value among online shoppers in Canada on Black Friday in 2018, by device (in U.S. dollars)
- Average online order value among online shoppers in the United States on Cyber Monday in 2018, by device (in U.S. dollars)
- Average online order value among online shoppers in Canada on Cyber Monday in 2018, by device (in U.S. dollars)
- Percentage increase of Black Friday spending in comparison to average online shopping day in November in the United Kingdom (UK) in 2015
- Share of mobile device traffic to online retail sites on Black Friday in 2016, by device
- Share of mobile online sales on Black Friday from 2013 to 2016
- Locations where consumers plan to shop on Black Friday in the Dominican Republic in 2018, by channel
- Share of consumers in the United States likely to go shopping on Black Friday in 2017, by income
- Share of consumers in the United States likely to go shopping on Black Friday in 2017, by age group
- Average online order value on Black Friday in Chile in 2016 and 2017 (in Chilean pesos)
- Locations where consumers plan to shop on Black Friday in Puerto Rico in 2018, by channel
- Average order value (AOV) of online shopping orders in Great Britain as of 4th quarter 2018, by device (in U.S. dollars)
- Mobile share of traffic on selected holiday shopping days in the United States from 2014 to 2016
- Share of consumers doing holiday shopping in Canada as of September 2015, by holiday
- Share of consumers planning to do U.S. cross-border holiday shopping in Canada in 2013 and 2014
- Most important smartphone holiday shopping aspects according to smartphone shoppers in the United States as of October 2017, by gender
Statista Accounts:
Access All Statistics. Starting from $588 / Year
Related topics
About Statista
Statista offers dossiers and reports on over 170 industries. With Statista you are always able to make informed decisions and boost your work efficiency.
Internet & Telecommunications
- Social Media
- E-Commerce
- Online Video & Entertainment
- Advertising & Marketing
Consumer Goods & FMCG
- Alcoholic Beverages
- Cleaning Products
- Cosmetics & Personal Care
- Food & Nutrition
Retail & Trade
- Health & Hygiene
- International Trade
- Shopping Behavior
- Sports & Leisure
Travel, Tourism & Hospitality
- Business Travel
- Leisure Travel
- Accomodation
- Restaurants
Society
- Demographics
- Economy
- Education & Science
- Politics & Government
Transportation & Logistics
- Aviation
- Rail Transport
- Vehicles & Road Traffic
- Water Transport
Please log in to access our additional functions
Register in seconds and access exclusive features.
Basic Account
|
Instant Access
Premium Account
| ||
|---|---|---|---|
Our services
Click the question mark for further information | Free |
$49 per month* | |
| Basic statistics | |||
| Premium statistics | |||
|
Graph download
| |||
| Download PDF | |||
|
Excel download
| |||
| Register | Purchase now | ||
*Duration: 12 months, billed annually, single license
Yes, let me download!
...and make my research life easier.
Exclusive Corporate feature
This feature is limited to our corporate solutions.
Please contact us to get started with full access to dossiers, forecasts, studies and international data.
Corporate Account
We use cookies to personalize contents and ads, offer social media features, and analyze access to our website. In your browser settings you can configure or disable this, respectively, and can delete any already placed cookies. For details, please see your browser’s Help section (by pressing F1). Please see our privacy statement for details about how we use data.