Omnichannel retail survey: official store app usage in the United Kingdom (UK) 2015

This statistic presents the share of consumers using a dedicated store app while shopping in the United Kingdom according to a survey conducted between November 2015 and January 2016. Of respondents, 17 percent said they use the official app for the store they purchased from during this period to make purchases, while 9 percent use the apps to check items.

Do you use the official app for the store?

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Source

Release date

February 2016

Region

United Kingdom

Survey time period

November 2015 to January 2016

Special properties

KPMG UK employees and retailers*

Method of interview

Online survey

Supplementary notes

* Survey data was collected from over 1600 KPMG UK employees and 250 retailers during Black Friday and Christmas period (8 week period from November 2015 to January 2016).

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