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Reasons to pay for online content in the Netherlands 2015

What are the reasons you pay for online website content?*

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Release date

January 2016



Survey time period


Number of respondents

143 respondents

Supplementary notes

* This question was phrased by the source as follows: "What are the reasons you are paying for paid services?"

Different types of online advertisments, as defined by the source:
Rectangle: retargetting: visitors of certain pages or certain products, will be retargetted with ads from these initial pages or products when they visit another website.
Non-skippable video: a video commercial which has to be watched before the desired content can be seen and cannot be closed or skipped.
Skin: similar to a homepage lay-over. The empty spaces around the content are bing filled with ads. Can be used by miltiple publishers at the same time through CPM and programmatic.
Lightbox: an ad which is being served as a layer over the website, mostly used for an automatically started video. The advertisement can be closed after several seconds and automatically after 20 seconds.
Floor Ad: a rich media manifestation on the bottom of the screen, which is enlarged by a mouse-over. The ad sticks to the bottom of the screen when scrolling through the website.

The source notes: "Because of rounding and because of multiple choice questions, where more answers could be chosen, the percentage points can add up to more than 100%."

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