Share of paid search ad spend in retail industry Netherlands 2014-2015, by ad type

This statistic illustrates the market share of advertisement budget spend on branding and non branding paid search in retail industry in the Netherlands in 2014 and 2015. As of 2014, roughly five percent of the advertisement budget in the Netherlands was spent on branding paid search, roughly the same share of budget was spent on shopping paid search.

Market share of advertisement budget spend on branding and non branding paid search in retail industry in the Netherlands in 2014 and 2015

BrandingNon brandingShopping
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Release date

June 2016



Survey time period

2014 and 2015

Number of respondents

13 agencies

Special properties

the source does not specify the date of the survey nor the method.

Supplementary notes

The source explains the different advertising types as follows: "Branding advertising includes advertising while searching for branded keywords such as 'OHRA', 'Nike', 'KLM'. Non branding advertising includes advertisements while searching for generic keywords such as 'verzekering', 'schoenen', 'vliegtickets'. Shopping advertising appears on the right side of the search results in Google. This type of advertising works with both branded and non branded keywords in the retail industry."

About the methodology, the source notes: "The figures are drawn up on the basis of company input and have not been verified by Deloitte", moreover: "Only aggregated results are published, individual company information is held in strict confidence with Deloitte". Lastly, the source states: "Initial findings from processed data are interpreted by Deloitte and research group members of IAB Taskforce search and DDMA".

The source does not provide the original wording of the question posed during the survey. The wording of the question chosen for this statistic may therefore differ slightly from the original.

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Statistics on "Advertising in the Netherlands"

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