U.S. online shopping product categories 2015, by ethnicity

Leading product categories bought online among online shoppers in the United States as of September 2015, by ethnicity

U.S. online shopping product categories 2015, by ethnicity This statistic presents information on the product categories bought online among online shoppers in the United States as of September 2015, sorted by ethnicity. During the survey period, 43 percent of Hispanic respondents stated that they had shopped online for home electronics in the past twelve months.
Show more

Leading product categories bought online among online shoppers in the United States as of September 2015, by ethnicity

Loading statistic...
Expand statistic
HispanicsWhite, non-HispanicAfrican AmericansAsians
Clothing62%61%57%63%
Shoes47%45%45%45%
Home electronics43%42%43%47%
Music41%35%34%34%
Fast food/take-out (Pizza, etc.)39%33%37%31%
Books38%46%29%40%
Tickets (movies, concerts, etc.)37%33%26%38%
Toys35%33%23%32%
Health & beauty products33%30%24%41%
Airline tickets33%21%15%46%
Jewelry (including watches)30%26%24%24%
Vitamins/supplements30%24%23%30%
Small appliances26%23%20%26%
Home decorations/accessories20%24%19%28%
Magazines20%20%15%17%
Grocery food items18%22%16%19%
Sports equipment (not including apparel)18%18%9%16%
Flower arrangements16%13%11%10%
Household cleaning supplies15%15%12%20%
Medicine (prescription or off-the-shelf)14%15%11%13%
Furniture14%17%8%16%
Large appliances11%11%5%8%
Beer/alcohol8%4%5%4%
HispanicsWhite, non-HispanicAfrican AmericansAsians
Clothing62%61%57%63%
Shoes47%45%45%45%
Home electronics43%42%43%47%
Music41%35%34%34%
Fast food/take-out (Pizza, etc.)39%33%37%31%
Books38%46%29%40%
Tickets (movies, concerts, etc.)37%33%26%38%
Toys35%33%23%32%
Health & beauty products33%30%24%41%
Airline tickets33%21%15%46%
Jewelry (including watches)30%26%24%24%
Vitamins/supplements30%24%23%30%
Small appliances26%23%20%26%
Home decorations/accessories20%24%19%28%
Magazines20%20%15%17%
Grocery food items18%22%16%19%
Sports equipment (not including apparel)18%18%9%16%
Flower arrangements16%13%11%10%
Household cleaning supplies15%15%12%20%
Medicine (prescription or off-the-shelf)14%15%11%13%
Furniture14%17%8%16%
Large appliances11%11%5%8%
Beer/alcohol8%4%5%4%
Download Settings Share
Download started
Please be patient - this may take a moment
This statistic presents information on the product categories bought online among online shoppers in the United States as of September 2015, sorted by ethnicity. During the survey period, 43 percent of Hispanic respondents stated that they had shopped online for home electronics in the past twelve months.
Show more
Statista Accounts: Access All Statistics. Starting from $588 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$49 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.
Leading companies trust Statista:
paypalgoogleadobepgsamsungtelekom
Statista has been my savior on several occasions. The site is easy to maneuver and the data is in a format that can go right into a report or presentation.
Marlene Greenfield

Marlene Greenfield
Vice President, Hearst Magazines

Statistics on "Online shopping in Italy "
  • Market overview
The most important statistics
  • Expenditure
  • Demographics
  • Consumers’ preferences
  • Mobile shopping
  • Other figures
Discover Statista
Need help with using Statista for your research? Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Learn more about how Statista can support your business.
Do you have any questions about our business solutions?

We provide you with detailed information about our Corporate Account.