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Goals of mobile programmatic advertising worldwide 2016

What goals are you trying to achieve via mobile programmatic advertising today?

by Statista Research Department, last edited Sep 15, 2016
Goals of mobile programmatic advertising worldwide 2016 The statistic shows results of a survey regarding the goals brand and agency marketers wanted to achieve through mobile programmatic advertising worldwide as of July 2016. During the survey, 61 percent of respondents stated they wanted to increase brand awareness and favorability (branding) with their mobile programmatic advertising activities.
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What goals are you trying to achieve via mobile programmatic advertising today?

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