Premium
Premium statistics

Industry-specific and extensively researched technical data (partially from exclusive partnerships).

A paid subscription is required for full access.

Leading types of marketing analytics tools and technologies used by business-to-business marketing professionals worldwide in 2015

Exclusive Premium Statistic

Leading marketing analytics tools used by B2B marketers worldwide 2015 The graph shows the leading types of marketing analytics tools and technologies used by business-to-business marketing professionals worldwide in 2015. It was found that 77 percent of responding B2B marketers said they used dashboards to track marketing metrics.
Show more
Share of respondents
--
--
--
--
--
--
--
--
--
--
--
--
Share of respondents
--
--
--
--
--
--
--
--
--
--
--
--

Exclusive Premium statistic

You need a Premium Account for unlimited access.

  • Full access to 1.5m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Premium Account


only $49 / month *
*Duration: 12 months, billed annually, single license
Exclusive Premium statistic

Get a Premium Account for unrestrained access.
Benefits of our Premium membership:

  • Access to all Premium statistics
  • Download as XLS, PNG and PDF
  • Detailed source and background information
Premium Account
$49 per month*
(billed annually)
*Single license

Access to this and all other statistics on 80,000 topics from

$588 / Year

View price details

Download Settings Share
Chart type
Datalabels
Share on Social Media
Download started
Please be patient - this may take a moment
Description Source More information
The graph shows the leading types of marketing analytics tools and technologies used by business-to-business marketing professionals worldwide in 2015. It was found that 77 percent of responding B2B marketers said they used dashboards to track marketing metrics.
Show more
Release date
March 2015
Region
Worldwide
Survey time period
2015
Number of respondents
328 respondents
Special properties
among senior B2B marketing executives and business leaders; 75 percent respondents were from the technology sector
Supplementary notes
The source did not provide information on the exact date of survey.
Question: "Which of the following Marekting Analytics tools and technologies does your organizaion currently use?"

More information

Statista Accounts: Access All Statistics. Starting from $588 / Year

Basic Account

Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account!

Premium Account

Your perfect start with Statista

  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$49 / Month *

Corporate Account

Full access

Corporate solution including all features.

Send request

* All products require an annual contract.
   Prices do not include sales tax
   (New York residents only).
Leading companies trust Statista:
I think of Statista as Google for researchers. Statista provides you with the information you search for right away.
Dr. Horst Stipp

Dr. Horst Stipp
EVP, Research & Innovation, Advertising Research Foundation

Statistics on "B2B marketing "

  • Industry overview
  • Marketing strategies
The most important statistics
  • Marketing effectiveness
The most important statistics
  • Content marketing
The most important statistics
Need help with using Statista for your research? Tutorials and first steps

Further Content: Statistics, Studies, and Topic Pages

Statistics on the topic

Topics

About Statista

Learn more about how Statista can support your business.

Request webinar
Do you have any questions about our business solutions?

We provide you with detailed information about our Corporate Account.

News