Try our business solution for free!

Leading marketing analytics tools used by B2B marketers worldwide 2015

Leading types of marketing analytics tools and technologies used by business-to-business marketing professionals worldwide in 2015

Exclusive Premium statistic

You need a Statista Account for unlimited access.

  • Full access to 1m statistics
  • Incl. source references
  • Available to download in PNG, PDF, XLS format
Statista Accounts

Access to this and all other statistics on 80,000 topics from

$468 USD / Year
$708 USD / Year

Show detailed source information?
Register for free
Already a member?
Log in

Use Ask Statista Research Service

Release date

March 2015



Survey time period


Number of respondents

328 respondents

Special properties

among senior B2B marketing executives and business leaders; 75 percent respondents were from the technology sector

Supplementary notes

The source did not provide information on the exact date of survey.
Question: "Which of the following Marekting Analytics tools and technologies does your organizaion currently use?"

Citation formats
Statista Accounts: Access All Statistics. Starting from $468 USD / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Starter Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 USD $39 USD / Month *
in the first 12 months
Professional Account
Full access

Business Solutions including all features.

* Prices do not include sales tax.

Statistics on " Video advertising and marketing worldwide "

Statistics on Video advertising and marketing worldwide



Usage & budgets


Connected TV (CTV) advertising


Social video advertising


Audience and consumption


Further related statistics

Statista Accounts: Access All Statistics. Starting from $468 USD / Year
Learn more about how Statista can support your business.