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Leading marketing analytics tools used by B2B marketers worldwide 2015

Leading types of marketing analytics tools and technologies used by business-to-business marketing professionals worldwide in 2015

Leading marketing analytics tools used by B2B marketers worldwide 2015 The graph shows the leading types of marketing analytics tools and technologies used by business-to-business marketing professionals worldwide in 2015. It was found that 77 percent of responding B2B marketers said they used dashboards to track marketing metrics.
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Leading types of marketing analytics tools and technologies used by business-to-business marketing professionals worldwide in 2015

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Description

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More information

The graph shows the leading types of marketing analytics tools and technologies used by business-to-business marketing professionals worldwide in 2015. It was found that 77 percent of responding B2B marketers said they used dashboards to track marketing metrics.
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Release date
March 2015
Region
Worldwide
Survey time period
2015
Number of respondents
328 respondents
Special properties
among senior B2B marketing executives and business leaders; 75 percent respondents were from the technology sector
Supplementary notes
The source did not provide information on the exact date of survey.
Question: "Which of the following Marekting Analytics tools and technologies does your organizaion currently use?"
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