Leading marketing analytics tools used by B2B marketers worldwide 2015

The graph shows the leading types of marketing analytics tools and technologies used by business-to-business marketing professionals worldwide in 2015. It was found that 77 percent of responding B2B marketers said they used dashboards to track marketing metrics.

Leading types of marketing analytics tools and technologies used by business-to-business marketing professionals worldwide in 2015

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Sources

Release date

March 2015

Region

Worldwide

Survey time period

2015

Number of respondents

328 respondents

Special properties

among senior B2B marketing executives and business leaders; 75 percent respondents were from the technology sector

Supplementary notes

The source did not provide information on the exact date of survey.
Question: "Which of the following Marekting Analytics tools and technologies does your organizaion currently use?"

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