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Strategies for email marketing optimization in companies in the UK 2015-2018
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Strategies for email marketing optimization in companies in the UK 2015-2018
How would you describe the extent to which your company has a strategy for optimizing email marketing for different devices?
This statistic shows the results of a survey on the state of email marketing optimization strategies in companies in the United Kingdom (UK) from 2015 to 2018. In 2018, 40 percent of responding company and in-house marketers described the extent to which their company had optimized email marketing for different devices to be 'basic', while only two percent of respondents considered their optimization strategy to be 'very advanced'.
How would you describe the extent to which your company has a strategy for optimizing email marketing for different devices?
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Description
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This statistic shows the results of a survey on the state of email marketing optimization strategies in companies in the United Kingdom (UK) from 2015 to 2018. In 2018, 40 percent of responding company and in-house marketers described the extent to which their company had optimized email marketing for different devices to be 'basic', while only two percent of respondents considered their optimization strategy to be 'very advanced'.
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- Release date
- June 2018
- Region
- United Kingdom
- Survey time period
- 2015 to 2018*
- Number of respondents
- 361**
- Special properties
- company and in-house marketers
- Method of interview
- Online survey
- Supplementary notes
-
* Most recent survey period from February to March 2017.
** n (2018) = 361 n (2017) = 635; n (2016) = 556; n (2015) = 464;
In 2015 and 2016, this question was phrased as follows: ‘How would you describe the extent to which your company has a strategy for optimising email marketing for mobile devices?’
Source
- Show sources information
- Show publisher information
- Release date
- June 2018
More information
- Region
- United Kingdom
- Survey time period
- 2015 to 2018*
- Number of respondents
- 361**
- Special properties
- company and in-house marketers
- Method of interview
- Online survey
- Supplementary notes
-
* Most recent survey period from February to March 2017.
** n (2018) = 361 n (2017) = 635; n (2016) = 556; n (2015) = 464;
In 2015 and 2016, this question was phrased as follows: ‘How would you describe the extent to which your company has a strategy for optimising email marketing for mobile devices?’
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Statistics on "E-mail marketing in the United Kingdom (UK)"
- Overview
The most important statistics
- Digital advertising expenditure in the United Kingdom (UK) from 2008 to 2017, by format (in million GBP)Digital advertising spending in the UK 2008-2017, by format
- E-mail marketing spending at UK companies from 2007 to 2018E-mail marketing budget in the UK from 2007 to 2018
- E-mail marketing key performance indicators (KPIs) in the United Kingdom (UK) in 2017E-mail marketing KPIs in the United Kingdom (UK) 2017
- How much is the approximate return you get back for every pound spent on e-mail marketing?E-mail marketing's return on investment (ROI) in the United Kingdom (UK) 2015-2017
- Approximately what proportion of your total sales can you attribute to the e-mail marketing channel?Share of sales attributable to e-mail marketing in the UK 2016-2018
- What percentage of your marketing budget is spent on e-mail?Share of marketing budget spent on e-mail marketing in the United Kingdom 2012-2017
- Looking forward, how would you expect your company’s expenditure on e-mail to change?Expected change in e-mail marketing expenditure in the United Kingdom (UK) 2011-2017
- Open, click and unsubscribe rates
The most important statistics
- E-mail marketing open rate historical trend in the United Kingdom (UK) from 2009 to 2017E-mail marketing open rate trend in the United Kingdom (UK) 2009-2017
- E-mail marketing open rates in the United Kingdom (UK) in 2017, by sectorE-mail marketing open rates in the United Kingdom (UK) 2017, by sector
- E-mail marketing click-to-open rates in the United Kingdom (UK) from 2009 to 2017E-mail marketing click-to-open rates in the United Kingdom (UK) 2009-2017
- E-mail marketing click-to-open rates in the United Kingdom (UK) in 2017, by sectorE-mail click-to-open rate in the United Kingdom (UK) 2017, by sector
- E-mail marketing click-through rate in the United Kingdom (UK) in 2017, by sectorE-mail marketing click-through rate in the United Kingdom (UK) 2017, by sector
- E-mail marketing unsubscribe rates in the United Kingdom (UK) from 2010 to 2017E-mail marketing unsubscribe rates in the United Kingdom (UK) 2010-2017
- Unsubscribe rates in the United Kingdom (UK) in 2017, by industry sectorUnsubscribe rates in the United Kingdom (UK) 2017, by industry
- E-mail opens on mobile devices in the United Kingdom (UK) from 2010 to 2017E-mail opens on mobile devices in the United Kingdom (UK) 2010-2017
- Attitudes of UK marketers
The most important statistics
- How do you manage your e-mail marketing program?E-mail marketing outsourcing and management in the United Kingdom (UK) 2017
- How do you measure the success of email campaigns?Measure of success for email campaigns in digital marketing in the UK 2017
- Which of the following stop you from achieving your e-mail marketing goals?Factors preventing e-mail marketing success in the United Kingdom (UK) 2013-2017
- Share of respondents who rated the following marketing channels as ‘excellent’ or ‘good’ for ROI in the United Kingdom (UK) in 2016 and 2017Most effective marketing channels for ROI in the UK 2016-2017
- Share of respondents who said that they used the following email marketing practices in the United Kingdom (UK) in 2016 to 2018Email marketing practices used in companies in the UK 2016-2018
- What type of e-mail message helps you to achieve your email campaign goals?E-mail message types used for B2B and B2C marketing in the United Kingdom (UK) 2017
- What type of email message helps you to achieve your email campaign goals?E-mail message types used to achieve email campaign goals in the UK 2017
- How would you rate your company’s overall level of competence in e-mail marketing?E-mail marketing competence of businesses in the United Kingdom (UK) 2011-2017
- Consumer behavior
The most important statistics
- Reasons for subscribing to e-mails from brands and companies among internet users in the United Kingdom (UK) from 2015 to 2017Reasons for subscribing to e-mails from brands/companies in the UK 2015-2017
- Actions taken by the consumers upon receiving an interesing promotional email in the United Kingdom (UK) from 2011 to 2017Actions taken by UK consumers when receiving an interesting marketing email 2011-2017
- Share of interesting or relevant marketing emails according to consumers in the United Kingdom (UK) between 2011 and 2017Share of interesting marketing emails according to consumers in the UK 2011-2017
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Degree of email marketing optimization for mobile devices in the UK 2016
- Devices optimization efforts for email marketing in the UK 2018
- Barriers in email marketing optimization for different devices in the UK 2016-2018
- Optimized and responsive e-mails by companies in the Netherlands 2016
- Innovation activities in email marketing in the United Kingdom (UK) 2016-2018
- Impact of EU data law changes on email marketing in the United Kingdom (UK) 2017
- Potential for email marketing improvements in companies in the UK 2016-2018
- Marketing practices used in clients' email marketing in the UK 2016-2018
- Success measurement metrics in email marketing in the United Kingdom (UK) 2018
- Main challenges in implementing email marketing automation in the UK 2014-2016
- E-mail: unique click-through rates in the United Kingdom (UK) 2013
- Default soft-bounce thresholds in the United Kingdom (UK) 2013
- E-mail click-through rate CTR trend in the United Kingdom (UK) 2009-2017
- Success in implementing automated email marketing programs in the UK 2014-2018
- E-mail marketing: total click-through rates in the United Kingdom (UK) 2013
- Email marketing approach of companies in the UK 2016
Studies
- E-mail marketing in the United Kingdom (UK)
- E-mail marketing
- Email Marketing Vendor Satisfaction Report
- 2019 State of Email Report
- 2017 Email Marketing Benchmark Report
- Optimizing Email Deliverability with AI
- 2017 State of Email Report
- Marketer Email Tracking Study 2018
- The Return on Email Personalization
- Digital marketing in the United Kingdom (UK)
- Digital marketing in Italy
- Marketing personalization
- Digital marketing in Sweden
- Q1 2016 Email Benchmark Report
- Email Tracking Report 2014
Statistics on "E-mail marketing in the United Kingdom (UK)"
- Digital advertising expenditure in the United Kingdom (UK) from 2008 to 2017, by format (in million GBP)
- E-mail marketing spending at UK companies from 2007 to 2018
- E-mail marketing key performance indicators (KPIs) in the United Kingdom (UK) in 2017
- How much is the approximate return you get back for every pound spent on e-mail marketing?
- Approximately what proportion of your total sales can you attribute to the e-mail marketing channel?
- What percentage of your marketing budget is spent on e-mail?
- Looking forward, how would you expect your company’s expenditure on e-mail to change?
- E-mail marketing open rate historical trend in the United Kingdom (UK) from 2009 to 2017
- E-mail marketing open rates in the United Kingdom (UK) in 2017, by sector
- E-mail marketing click-to-open rates in the United Kingdom (UK) from 2009 to 2017
- E-mail marketing click-to-open rates in the United Kingdom (UK) in 2017, by sector
- E-mail marketing click-through rate in the United Kingdom (UK) in 2017, by sector
- E-mail marketing unsubscribe rates in the United Kingdom (UK) from 2010 to 2017
- Unsubscribe rates in the United Kingdom (UK) in 2017, by industry sector
- E-mail opens on mobile devices in the United Kingdom (UK) from 2010 to 2017
- E-mail marketing unsubscribe-to-open rates in the United Kingdom (UK) from 2009 to 2017
- How do you manage your e-mail marketing program?
- How do you measure the success of email campaigns?
- Which of the following stop you from achieving your e-mail marketing goals?
- Share of respondents who rated the following marketing channels as ‘excellent’ or ‘good’ for ROI in the United Kingdom (UK) in 2016 and 2017
- Share of respondents who said that they used the following email marketing practices in the United Kingdom (UK) in 2016 to 2018
- What type of e-mail message helps you to achieve your email campaign goals?
- What type of email message helps you to achieve your email campaign goals?
- How would you rate your company’s overall level of competence in e-mail marketing?
- Which three areas of email marketing do you really need to focus on in the next year?
- In what ways do you think that artificial intelligence could improve email marketing performance?
- Reasons for subscribing to e-mails from brands and companies among internet users in the United Kingdom (UK) from 2015 to 2017
- Actions taken by the consumers upon receiving an interesing promotional email in the United Kingdom (UK) from 2011 to 2017
- Share of interesting or relevant marketing emails according to consumers in the United Kingdom (UK) between 2011 and 2017
- In the context of your own organization, please indicate whether you agree or disagree with the following statements.
- What have you done to optimize email marketing for different devices?
- What is the main barrier to success when it comes to effectively optimizing your email campaigns for different devices?
- Share of companies which have mobile optimized and responsive e-mails in the Netherlands in 2016, by type
- How do you intend to innovate with email in 2018?
- To what extent will recent EU data law changes impact your clients’ approach to email?
- What would you like to do with your email marketing that you currently cannot do to your satisfaction?
- Share of marketing agencies stating that their clients used the following email marketing practices in the United Kingdom (UK) in 2016 to 2018
- What metrics do you (or your clients) use to measure the success of email marketing activities?
- What are the main challenges you have faced in trying to implement marketing automation?
- Average unique click-through rates for e-mail marketing in the United Kingdom (UK) in 2013
- Default soft-bounce thresholds of marketing e-mails in the United Kingdom (UK) in 2013
- E-mail marketing click-through rates in the United Kingdom (UK) from 2009 to 2017
- How successful would you say you have been in implementing automated email marketing programs?
- Average total click-through rates for e-mail marketing in the United Kingdom (UK) in 2013
- Which of the following best describes your organization’s approach to email marketing?
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