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Strategies for email marketing optimization in companies in the UK 2015-2018
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Strategies for email marketing optimization in companies in the UK 2015-2018
How would you describe the extent to which your company has a strategy for optimizing email marketing for different devices?
by Statista Research Department,
last edited
Sep 20, 2019
This statistic shows the results of a survey on the state of email marketing optimization strategies in companies in the United Kingdom (UK) from 2015 to 2018. In 2018, 40 percent of responding company and in-house marketers described the extent to which their company had optimized email marketing for different devices to be 'basic', while only two percent of respondents considered their optimization strategy to be 'very advanced'.
How would you describe the extent to which your company has a strategy for optimizing email marketing for different devices?
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by Statista Research Department,
last edited
Sep 20, 2019
This statistic shows the results of a survey on the state of email marketing optimization strategies in companies in the United Kingdom (UK) from 2015 to 2018. In 2018, 40 percent of responding company and in-house marketers described the extent to which their company had optimized email marketing for different devices to be 'basic', while only two percent of respondents considered their optimization strategy to be 'very advanced'.
- Show sources information
- Show publisher information
- Release date
- June 2018
- Region
- United Kingdom
- Survey time period
- 2015 to 2018*
- Number of respondents
- 361**
- Special properties
- company and in-house marketers
- Method of interview
- Online survey
- Supplementary notes
-
* Most recent survey period from February to March 2017.
** n (2018) = 361 n (2017) = 635; n (2016) = 556; n (2015) = 464;
In 2015 and 2016, this question was phrased as follows: ‘How would you describe the extent to which your company has a strategy for optimising email marketing for mobile devices?’
Source
- Show sources information
- Show publisher information
- Release date
- June 2018
More information
- Region
- United Kingdom
- Survey time period
- 2015 to 2018*
- Number of respondents
- 361**
- Special properties
- company and in-house marketers
- Method of interview
- Online survey
- Supplementary notes
-
* Most recent survey period from February to March 2017.
** n (2018) = 361 n (2017) = 635; n (2016) = 556; n (2015) = 464;
In 2015 and 2016, this question was phrased as follows: ‘How would you describe the extent to which your company has a strategy for optimising email marketing for mobile devices?’
Other statistics on the topic
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E-mail marketing click-through rate in the United Kingdom (UK) 2018, by sector
+Advertising & Marketing
Most effective marketing channels for ROI in the UK 2016-2017
+Advertising & Marketing
E-mail marketing open rate trend in the United Kingdom (UK) 2009-2018
+Advertising & Marketing
E-mail marketing budget in the UK from 2007 to 2018
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Statistics on "E-mail marketing in the United Kingdom (UK)"
- Overview
The most important statistics
- Digital advertising expenditure in the United Kingdom (UK) from 2008 to 2018, by format (in million GBP)Digital advertising spending in the UK 2008-2018, by format
- E-mail marketing spending at UK companies from 2007 to 2018E-mail marketing budget in the UK from 2007 to 2018
- E-mail marketing key performance indicators (KPIs) in the United Kingdom (UK) in 2018E-mail marketing KPIs in the United Kingdom (UK) 2018
- How much is the approximate return you get back for every pound spent on e-mail marketing?E-mail marketing's return on investment (ROI) in the United Kingdom (UK) 2015-2017
- Approximately what proportion of your total sales can you attribute to the e-mail marketing channel?Share of sales attributable to e-mail marketing in the UK 2016-2018
- What percentage of your marketing budget is spent on e-mail?Share of marketing budget spent on e-mail marketing in the United Kingdom 2012-2018
- Looking forward, how would you expect your company’s expenditure on e-mail to change?Expected change in e-mail marketing expenditure in the United Kingdom (UK) 2011-2017
- Open, click and unsubscribe rates
The most important statistics
- E-mail marketing open rate historical trend in the United Kingdom (UK) from 2009 to 2018E-mail marketing open rate trend in the United Kingdom (UK) 2009-2018
- E-mail marketing open rates in the United Kingdom (UK) in 2018, by sectorE-mail marketing open rates in the United Kingdom (UK) 2018, by sector
- E-mail marketing click-to-open rates in the United Kingdom (UK) from 2009 to 2018E-mail marketing click-to-open rates in the United Kingdom (UK) 2009-2018
- E-mail marketing click-to-open rates in the United Kingdom (UK) in 2018, by sectorE-mail click-to-open rate in the United Kingdom (UK) 2018, by sector
- E-mail marketing click-through rate in the United Kingdom (UK) in 2018, by sectorE-mail marketing click-through rate in the United Kingdom (UK) 2018, by sector
- E-mail marketing unsubscribe rates in the United Kingdom (UK) from 2010 to 2018E-mail marketing unsubscribe rates in the United Kingdom (UK) 2010-2018
- Unsubscribe rates in the United Kingdom (UK) in 2018, by industry sectorUnsubscribe rates in the United Kingdom (UK) 2018, by industry
- E-mail opens on mobile devices in the United Kingdom (UK) from 2010 to 2018E-mail opens on mobile devices in the United Kingdom (UK) 2010-2018
- Attitudes of UK marketers
The most important statistics
- How do you manage your e-mail marketing program?E-mail marketing outsourcing and management in the United Kingdom (UK) 2017
- How do you measure the success of email campaigns?Measure of success for email campaigns in digital marketing in the UK 2017
- Which of the following stop you from achieving your e-mail marketing goals?Factors preventing e-mail marketing success in the United Kingdom (UK) 2013-2018
- Share of respondents who rated the following marketing channels as ‘excellent’ or ‘good’ for ROI in the United Kingdom (UK) in 2016 and 2017Most effective marketing channels for ROI in the UK 2016-2017
- Share of respondents who said that they used the following email marketing practices in the United Kingdom (UK) in 2016 to 2018Email marketing practices used in companies in the UK 2016-2018
- What type of e-mail message helps you to achieve your email campaign goals?E-mail message types used for B2B and B2C marketing in the United Kingdom (UK) 2017
- What type of email message helps you to achieve your email campaign goals?E-mail message types used to achieve email campaign goals in the UK 2018
- How would you rate your company’s overall level of competence in e-mail marketing?E-mail marketing competence of businesses in the United Kingdom (UK) 2011-2018
- Consumer behavior
The most important statistics
- Reasons for subscribing to e-mails from brands and companies among internet users in the United Kingdom (UK) from 2015 to 2017Reasons for subscribing to e-mails from brands/companies in the UK 2015-2017
- Actions taken by the consumers upon receiving an interesing promotional email in the United Kingdom (UK) from 2011 to 2017Actions taken by UK consumers when receiving an interesting marketing email 2011-2017
- Share of interesting or relevant marketing emails according to consumers in the United Kingdom (UK) between 2011 and 2018Share of interesting marketing emails according to consumers in the UK 2011-2018
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Statistics
- Degree of email marketing optimization for mobile devices in the UK 2016
- Devices optimization efforts for email marketing in the UK 2018
- Barriers in email marketing optimization for different devices in the UK 2016-2018
- Optimized and responsive e-mails by companies in the Netherlands 2016
- Reasons why e-mails were difficult to read on mobile devices in the UK as of December 2011
- Innovation activities in email marketing in the United Kingdom (UK) 2016-2018
- Marketing practices used in clients' email marketing in the UK 2016-2018
- Impact of EU data law changes on email marketing in the United Kingdom (UK) 2017
- Potential for email marketing improvements in companies in the UK 2016-2018
- Success measurement metrics in email marketing in the United Kingdom (UK) 2018
- Main challenges in implementing email marketing automation in the UK 2014-2016
- Average click-to-open rate in the United Kingdom (UK) 2010-2015
- Consumer attitudes towards receiving mail and e-mail in the United Kingdom (UK) 2013
- SMBs - mobile readiness worldwide 2014, by sector
- North America: e-mail marketing tactics 2016
- Distribution of e-mail marketing revenue in the UK 2012-2014, by e-mail type
- Average opt-out rates in the United Kingdom (UK) 2013
Statistics on "E-mail marketing in the United Kingdom (UK) - Overview"
- Digital advertising spending in the UK 2008-2018, by format
- E-mail marketing budget in the UK from 2007 to 2018
- E-mail marketing KPIs in the United Kingdom (UK) 2018
- E-mail marketing's return on investment (ROI) in the United Kingdom (UK) 2015-2017
- Share of sales attributable to e-mail marketing in the UK 2016-2018
- Share of marketing budget spent on e-mail marketing in the United Kingdom 2012-2018
- Expected change in e-mail marketing expenditure in the United Kingdom (UK) 2011-2017
Statistics on "E-mail marketing in the United Kingdom (UK) - Open, click and unsubscribe rates"
- E-mail marketing open rate trend in the United Kingdom (UK) 2009-2018
- E-mail marketing open rates in the United Kingdom (UK) 2018, by sector
- E-mail marketing click-to-open rates in the United Kingdom (UK) 2009-2018
- E-mail click-to-open rate in the United Kingdom (UK) 2018, by sector
- E-mail marketing click-through rate in the United Kingdom (UK) 2018, by sector
- E-mail marketing unsubscribe rates in the United Kingdom (UK) 2010-2018
- Unsubscribe rates in the United Kingdom (UK) 2018, by industry
- E-mail opens on mobile devices in the United Kingdom (UK) 2010-2018
- E-mail marketing unsubscribe-to-open rates in the United Kingdom (UK) 2009-2018
Statistics on "E-mail marketing in the United Kingdom (UK) - Attitudes of UK marketers"
- E-mail marketing outsourcing and management in the United Kingdom (UK) 2017
- Measure of success for email campaigns in digital marketing in the UK 2017
- Factors preventing e-mail marketing success in the United Kingdom (UK) 2013-2018
- Most effective marketing channels for ROI in the UK 2016-2017
- Email marketing practices used in companies in the UK 2016-2018
- E-mail message types used for B2B and B2C marketing in the United Kingdom (UK) 2017
- E-mail message types used to achieve email campaign goals in the UK 2018
- E-mail marketing competence of businesses in the United Kingdom (UK) 2011-2018
- Focus points in email marketing in the United Kingdom (UK) 2016-2018
- Impact of artificial intelligence on email marketing in the United Kingdom (UK) 2018
Statistics on "E-mail marketing in the United Kingdom (UK) - Consumer behavior"
Further related statistics
- Degree of email marketing optimization for mobile devices in the UK 2016
- Devices optimization efforts for email marketing in the UK 2018
- Barriers in email marketing optimization for different devices in the UK 2016-2018
- Optimized and responsive e-mails by companies in the Netherlands 2016
- Reasons why e-mails were difficult to read on mobile devices in the UK as of December 2011
- Innovation activities in email marketing in the United Kingdom (UK) 2016-2018
- Marketing practices used in clients' email marketing in the UK 2016-2018
- Impact of EU data law changes on email marketing in the United Kingdom (UK) 2017
- Potential for email marketing improvements in companies in the UK 2016-2018
- Success measurement metrics in email marketing in the United Kingdom (UK) 2018
- Main challenges in implementing email marketing automation in the UK 2014-2016
- Average click-to-open rate in the United Kingdom (UK) 2010-2015
- Consumer attitudes towards receiving mail and e-mail in the United Kingdom (UK) 2013
- SMBs - mobile readiness worldwide 2014, by sector
- North America: e-mail marketing tactics 2016
- Distribution of e-mail marketing revenue in the UK 2012-2014, by e-mail type
- Average opt-out rates in the United Kingdom (UK) 2013
Related topics
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