During a 2019 survey carried out among marketers from across the globe (out of which 57 percent were based in the United Kingdom), 40 percent of respondents described the extent to which their company had optimized email marketing for different devices to be 'basic', while only four percent of respondents considered their optimization strategy to be 'very advanced'.
Extent of email marketing device optimization in the United Kingdom (UK) and worldwide as of July 2019
marketers and supply-side respondents, including agencies, consultants and vendors
Method of interview
Online survey
Supplementary notes
Regional distribution of the responding marketers:
United Kingdom: 57 percent,
North America: 12 percent,
Europe (non-UK): 11 percent,
Asia: nine percent,
Australia: five percent,
Middle East/North Africa: one percent,
Latin America: one percent,
other: four percent.
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Econsultancy. (September 30, 2019). Extent of email marketing device optimization in the United Kingdom (UK) and worldwide as of July 2019 [Graph]. In Statista. Retrieved May 23, 2022, from https://www.statista.com/statistics/645523/mobile-email-marketing-optimisation-in-companies-uk/
Econsultancy. "Extent of email marketing device optimization in the United Kingdom (UK) and worldwide as of July 2019." Chart. September 30, 2019. Statista. Accessed May 23, 2022. https://www.statista.com/statistics/645523/mobile-email-marketing-optimisation-in-companies-uk/
Econsultancy. (2019). Extent of email marketing device optimization in the United Kingdom (UK) and worldwide as of July 2019. Statista. Statista Inc.. Accessed: May 23, 2022. https://www.statista.com/statistics/645523/mobile-email-marketing-optimisation-in-companies-uk/
Econsultancy. "Extent of Email Marketing Device Optimization in The United Kingdom (Uk) and Worldwide as of July 2019." Statista, Statista Inc., 30 Sep 2019, https://www.statista.com/statistics/645523/mobile-email-marketing-optimisation-in-companies-uk/
Econsultancy, Extent of email marketing device optimization in the United Kingdom (UK) and worldwide as of July 2019 Statista, https://www.statista.com/statistics/645523/mobile-email-marketing-optimisation-in-companies-uk/ (last visited May 23, 2022)
