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Strategies for email marketing optimization in companies in the UK 2015-2019

This statistic shows the results of a survey on the state of email marketing optimization strategies in companies in the United Kingdom (UK) from 2015 to 2019. In 2019, 40 percent of responding company and in-house marketers described the extent to which their company had optimized email marketing for different devices to be 'basic', while only four percent of respondents considered their optimization strategy to be 'very advanced'.

How would you describe the extent to which your company has a strategy for optimizing email marketing for different devices?

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Release date

September 2019


United Kingdom

Survey time period

2015 to 2019*

Number of respondents


Special properties

marketers and supply-side respondents, including agencies, consultants and vendors

Method of interview

Online survey

Supplementary notes

* Most recent survey period from February to March 2019.

** n (2019) = 248; n (2018) = 361; n (2017) = 635; n (2016) = 556; n (2015) = 464

The majority (57%) of respondents were UK based.

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Statistics on "E-mail marketing in the United Kingdom (UK)"

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