Strategies for email marketing optimization in companies in the UK 2015-2018

This statistic shows the results of a survey on the state of email marketing optimization strategies in companies in the United Kingdom (UK) from 2015 to 2018. In 2018, 40 percent of responding company and in-house marketers described the extent to which their company had optimized email marketing for different devices to be 'basic', while only two percent of respondents considered their optimization strategy to be 'very advanced'.

How would you describe the extent to which your company has a strategy for optimizing email marketing for different devices?

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Sources

Release date

June 2018

Region

United Kingdom

Survey time period

2015 to 2018*

Number of respondents

361**

Special properties

company and in-house marketers

Method of interview

Online survey

Supplementary notes

* Most recent survey period from February to March 2017.

** n (2018) = 361 n (2017) = 635; n (2016) = 556; n (2015) = 464;
In 2015 and 2016, this question was phrased as follows: ‘How would you describe the extent to which your company has a strategy for optimising email marketing for mobile devices?’

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Statistics on "E-mail marketing in the United Kingdom (UK)"

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