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Strategies for email marketing optimization in companies in the UK 2015-2018

How would you describe the extent to which your company has a strategy for optimizing email marketing for different devices?

Strategies for email marketing optimization in companies in the UK 2015-2018 This statistic shows the results of a survey on the state of email marketing optimization strategies in companies in the United Kingdom (UK) from 2015 to 2018. In 2018, 40 percent of responding company and in-house marketers described the extent to which their company had optimized email marketing for different devices to be 'basic', while only two percent of respondents considered their optimization strategy to be 'very advanced'.
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How would you describe the extent to which your company has a strategy for optimizing email marketing for different devices?

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This statistic shows the results of a survey on the state of email marketing optimization strategies in companies in the United Kingdom (UK) from 2015 to 2018. In 2018, 40 percent of responding company and in-house marketers described the extent to which their company had optimized email marketing for different devices to be 'basic', while only two percent of respondents considered their optimization strategy to be 'very advanced'.
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Release date
June 2018
Region
United Kingdom
Survey time period
2015 to 2018*
Number of respondents
361**
Special properties
company and in-house marketers
Method of interview
Online survey
Supplementary notes
* Most recent survey period from February to March 2017.

** n (2018) = 361 n (2017) = 635; n (2016) = 556; n (2015) = 464;
In 2015 and 2016, this question was phrased as follows: ‘How would you describe the extent to which your company has a strategy for optimising email marketing for mobile devices?’
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