This statistic shows the results of a survey on the state of email marketing optimization strategies in companies in the United Kingdom (UK) from 2015 to 2018. In 2018, 40 percent of responding company and in-house marketers described the extent to which their company had optimized email marketing for different devices to be 'basic', while only two percent of respondents considered their optimization strategy to be 'very advanced'.
How would you describe the extent to which your company has a strategy for optimizing email marketing for different devices?
* Most recent survey period from February to March 2017.
** n (2018) = 361 n (2017) = 635; n (2016) = 556; n (2015) = 464;
In 2015 and 2016, this question was phrased as follows: ‘How would you describe the extent to which your company has a strategy for optimising email marketing for mobile devices?’
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Statistics on "E-mail marketing in the United Kingdom (UK)"
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Econsultancy, & Adestra. (June 1, 2018). How would you describe the extent to which your company has a strategy for optimizing email marketing for different devices? [Graph]. In Statista. Retrieved April 10, 2020, from https://www.statista.com/statistics/645523/mobile-email-marketing-optimisation-in-companies-uk/
Econsultancy, und Adestra. "How would you describe the extent to which your company has a strategy for optimizing email marketing for different devices?." Chart. June 1, 2018. Statista. Accessed April 10, 2020. https://www.statista.com/statistics/645523/mobile-email-marketing-optimisation-in-companies-uk/
Econsultancy, Adestra. (2018). How would you describe the extent to which your company has a strategy for optimizing email marketing for different devices?. Statista. Statista Inc.. Accessed: April 10, 2020. https://www.statista.com/statistics/645523/mobile-email-marketing-optimisation-in-companies-uk/
Econsultancy, and Adestra. "How Would You Describe The Extent to Which Your Company Has a Strategy for Optimizing Email Marketing for Different Devices?." Statista, Statista Inc., 1 Jun 2018, https://www.statista.com/statistics/645523/mobile-email-marketing-optimisation-in-companies-uk/
Econsultancy & Adestra, How would you describe the extent to which your company has a strategy for optimizing email marketing for different devices? Statista, https://www.statista.com/statistics/645523/mobile-email-marketing-optimisation-in-companies-uk/ (last visited April 10, 2020)
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