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What are your primary objectives for email campaigns?

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Reasons for using email campaigns in digital marketing in the UK 2016 This statistic illustrates the reasons digital marketers make use of email campaigns in the United Kingdom in 2016. Of respondents, 51 percent reported their primary objective was loyalty.
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Description Source More information
This statistic illustrates the reasons digital marketers make use of email campaigns in the United Kingdom in 2016. Of respondents, 51 percent reported their primary objective was loyalty.
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Release date
February 2016
Region
United Kingdom
Survey time period
2016
Number of respondents
220 respondents
Special properties
Marketers and advertisers

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