Planned distribution of ad impression sales by publishers in the UK 2016

This statistic shows the results of a survey among publishers on the planned distribution of direct and programmatic advertising impression sales over the next 12 months in the United Kingdom (UK). As of May 2016, UK publishers expected more than 50 percent of ad impressions to be sold via programmatic in the next year.

Planned distribution of direct and programmatic advertising impression sales by publishers in the United Kingdom (UK) as of May 2016

Share of impressions
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Source

Release date

September 2016

Region

United Kingdom

Survey time period

May 2016

Number of respondents

301 respondents

Special properties

publishers and ad networks

Supplementary notes

The source did not specify the type of study.

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Statistics on "Programmatic advertising in the United Kingdom (UK)"

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