Primary household shoppers who prefer to shop mainly via mobile, online or in-store in the Unites states as of February 2017, by age group

Preferred purchase channels of U.S. shoppers 2017, by age group The graph presents information on primary household shoppers who preferred to shop mainly via mobile, online or in-store in the Unites States as of February 2017, sorted by by age group. During a survey, it was found that 28 percent of respondents aged between 30 and 39 years preferred to shop via mobile, while 30 percent stated to prefer shopping in-store.
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MobileOnlineIn-Store
18-2040%38%22%
21-2947%31%22%
30-3928%42%30%
40-4936%28%36%
50-5928%26%47%
60+11%36%53%
MobileOnlineIn-Store
18-2040%38%22%
21-2947%31%22%
30-3928%42%30%
40-4936%28%36%
50-5928%26%47%
60+11%36%53%
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Description Source More information
The graph presents information on primary household shoppers who preferred to shop mainly via mobile, online or in-store in the Unites States as of February 2017, sorted by by age group. During a survey, it was found that 28 percent of respondents aged between 30 and 39 years preferred to shop via mobile, while 30 percent stated to prefer shopping in-store.
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Release date
March 2017
Region
United States
Survey time period
February 2017
Number of respondents
1,200 respondents
Age group
18 years and older
Method of interview
Online survey

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