Metrics for measuring celebrity marketing success in the United Kingdom (UK) 2016

This statistic shows the results of a survey among marketing professionals on the metrics used to measure the success of celebrity marketing campaigns in the United Kingdom (UK) as of May 2016. The survey found that 76 percent of company respondents and 80 percent of agency respondents stated that they measured marketing success based on the press coverage received on the back of campaigns. Web traffic generated by campaigns was another common strategy for measuring success with 73 percent of company and 65 percent of agency respondents citing to use this tool as a success indicator.

How do you measure the success of campaigns where celebrities have been used as part of the strategy?

Exclusive Premium statistic

You need a Single Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Single Account

$39 $59 per month *
in the first 12 months
33% Discount until June 30th
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$468 / Year
$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in

Release date

June 2016


Worldwide, United Kingdom

Survey time period

May 2016

Number of respondents


Special properties

marketing specialists**

Method of interview

Online survey

Supplementary notes

* According to the source, the majority of respondents were UK based, with the remaining share being based mainly in North America and non-UK Europe.
** Respondents included in-house brand marketers, agencies, consultants and media owners.

Statista Accounts: Access All Statistics. Starting from $468 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Single Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 $39 / Month *
in the first 12 months
Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract; Prices do not include sales tax.

Statistics on "Influencer marketing in the United Kingdom (UK)"

Further Content: You might find this interesting as well

Statista Accounts: Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.