Media used for information on brands and products in the UK 2016, by type

This statistic shows the results of a survey on the share of media users that got to know brands and products via selected types of media in the United Kingdom (UK) in 2016. The survey found that 21 percent of UK adults stated that commercial broadcast television gave them ideas about brands and products. More than half of respondents said that they used print magazines for the same purpose.

Share of respondents finding information on brands and products via media in the United Kingdom (UK) in 2016, by type

Share of respondents
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Sources

Release date

April 2016

Region

United Kingdom (Great Britain)

Survey time period

2016*

Number of respondents

2,643 respondents

Age group

18 years and older

Supplementary notes

* The source does not specify the date of the survey.

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