Monthly reach of national newspapers and their websites in the United Kingdom (UK) from January to December 2016 (in 1,000 individuals)

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Print title (website)Individuals reached in thousands
Daily Mail/The Mail on Sunday (dailymail.co.uk)17,601
The Sun/The Sun on Sunday (thesun.co.uk/thescottishsun.co.uk)13,414
Daily Mirror/Sunday Mirror (mirror.co.uk)10,847
The Daily Telegraph/The Sunday Telegraph (telegraph.co.uk)10,674
The Guardian/The Observer (theguardian.com)10,648
The Times/The Sunday Times (thetimes.co.uk/thesundaytimes.co.uk)6,477
Daily Express/Sunday Express (express.co.uk)6,067
Daily Star/Daily Star Sunday (dailystar.co.uk)3,695
Daily Record/Sunday Mail (Scotland) (dailyrecord.co.uk)1,954
Complete Source Details
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About This Statistic

This statistic shows the average monthly reach of the leading national newspapers in the United Kingdom (UK) from January to December 2016. The print title of middle-market tabloid newspaper Daily Mail (including The Mail on Sunday) and its website dailymail.co.uk had the highest reach with an average of approximately 17.6 million individuals reached per month through both its print and digital formats.

A demographic breakdown of the Daily Mail readership shows that reach was higher among older readers aged 35 years and over with an average of roughly 11.3 million individuals reached per month, compared to 4.61 million individuals aged between 15 and 34 years. The Sun (including the Sun on Sunday) and the Daily Mirror (including the Sunday Mirror) had the second and third highest monthly combined print and website reach among British national newsbrands in the period of consideration, with 13.4 million and 10.8 million individuals reached on average, respectively.

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