Share of individuals taking note of morning paper advertising in Sweden 2008-2018

This statistic displays a survey on the share of individuals taking note of morning paper advertising in Sweden from 2008 to 2018. In 2018, 22 percent of Swedish respondents stated to take note of morning paper advertising.

Share of individuals taking note of morning paper advertising in Sweden from 2008 to 2018

Share of respondents
201822%
201723%
201627%
201529%
2014 31%
2013 31%
2012 33%
2011 40%
2010 40%
2009 46%
2008 51%
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Source

Release date

May 2019

Region

Sweden

Survey time period

2008 to 2018

Number of respondents

6,094 respondents*

Age group

9-79 years

Method of interview

Telephone interview

Supplementary notes

* refers to 2018. The number of respondents may differ for previous years.

This question was phrased by the source as follows: "Tog du igår del av reklam eller annonser i något av följande medier?"

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Statistics on "Newspapers in Sweden"

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