Opinion on brands advertising in Spanish among Hispanic in the U.S. 2016, by language

This statistic presents information on the perception of brands advertising in Spanish according to Hispanics in the United States as of July 2016, by language. It was found that 58 percent of Spanish dominant Hispanics in the U.S. believed that brands advertising in Spanish valued the Hispanic community, as compared to 42 percent of English dominant Hispanics who thought the same.

Perception of brands advertising in Spanish according to Hispanics in the United States as of July 2016, by language

Spanish dominantBilingualEnglish dominant
They value the Hispanic community58%48%42%
They're dedicated to the Hispanic community31%34%28%
They're more trustworthy30%28%10%
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Sources

Release date

October 2016

Region

United States

Survey time period

July 2016

Number of respondents

519 respondents

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