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Advertising acceptance in the Netherlands 2020, by medium

Published by Valentina Dencheva, Jan 5, 2023
During a February 2020 survey, it was found that advertising in print media (door drops, newspapers, as well as magazines) enjoyed the highest level of tolerance among consumers from the Netherlands. On the other hands, ads in internet media, such as news websites, social media or apps suffered from lowest level of ad acceptance.

Level of tolerance towards advertising in the Netherlands as of February 2020, by medium

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Sources

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Release date

July 2020

Region

Netherlands

Survey time period

February 2020

Number of respondents

1,615 respondents

Age group

13 years and older

Supplementary notes

Original question: "Hoe positief of negatief bent u over reclames op de volgende media kanalen of omgevingen?" ("How positive or negative do you feel towards ads in the following media or environments?")

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Statistics on " Digital advertising in the Netherlands "

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Statistics on Digital advertising in the Netherlands

Overview

5

Dutch market overview

7

Formats

7

Consumer attitudes

6

Further related statistics

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Topics

Digital advertising in the NetherlandsTraditional media in the NetherlandsAdvertising in EuropeDigital advertising in EuropeSocial media advertising and marketing in the Netherlands
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