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Which elements are contained in your content marketing strategy?

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Survey on elements contained in content marketing strategies in Denmark 2017 This statistic shows the results of a survey on elements contained in content marketing strategies in Denmark in 2017. During the survey period, 44 percent of Danish respondents stated that an editorial mission statement was an element contained in the content marketing strategy of their respective companies. Most of the companies (77 percent) had a plan to apply content marketing as a continuous business strategy. Content marketing is a form of marketing focused on creating informative, advisory and entertaining content for a target audience in order to convince them of one's own company and their offer of service or their own brand.
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Description Source More information
This statistic shows the results of a survey on elements contained in content marketing strategies in Denmark in 2017. During the survey period, 44 percent of Danish respondents stated that an editorial mission statement was an element contained in the content marketing strategy of their respective companies. Most of the companies (77 percent) had a plan to apply content marketing as a continuous business strategy. Content marketing is a form of marketing focused on creating informative, advisory and entertaining content for a target audience in order to convince them of one's own company and their offer of service or their own brand.
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Release date
2017
Region
Denmark
Survey time period
December 2016 to January 2017
Age group
462
Special properties
readers of Dansk Markedsføring's website (markedsforing.dk), recipients of Brand Movers' newsletter, as well as surveyed individuals via the social media Twitter, Facebook and LinkedIn
Supplementary notes
This question was phrased by the source as follows: "Hvilke elementer indeholder jeres content marketing-strategi?"

Multiple answers were possible.

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