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Survey on elements contained in content marketing strategies in Denmark 2017

This statistic shows the results of a survey on elements contained in content marketing strategies in Denmark in 2017. During the survey period, 44 percent of Danish respondents stated that an editorial mission statement was an element contained in the content marketing strategy of their respective companies. Most of the companies (77 percent) had a plan to apply content marketing as a continuous business strategy.
Content marketing is a form of marketing focused on creating informative, advisory and entertaining content for a target audience in order to convince them of one's own company and their offer of service or their own brand.

Which elements are contained in your content marketing strategy?

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Sources

Release date

2017

Region

Denmark

Survey time period

December 2016 to January 2017

Age group

462

Special properties

readers of Dansk Markedsføring's website (markedsforing.dk), recipients of Brand Movers' newsletter, as well as surveyed individuals via the social media Twitter, Facebook and LinkedIn

Supplementary notes

This question was phrased by the source as follows: "Hvilke elementer indeholder jeres content marketing-strategi?"

Multiple answers were possible.

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