In 2018, the consumption expenditure using smartphones in Japan reached around 3.7 trillion Japanese yen, up from just under two trillion yen in 2015. This accounted for around 39.3 percent of sales in the Japanese B2C E-commerce market in 2018.
Smartphone-using consumption market size in Japan from 2015 to 2018 (in billion Japanese yen)
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METI (Japan). (May 16, 2019). Smartphone-using consumption market size in Japan from 2015 to 2018 (in billion Japanese yen) [Graph]. In Statista. Retrieved January 28, 2021, from https://www.statista.com/statistics/792920/japan-smartphone-using-consumption-market-size/
METI (Japan). "Smartphone-using consumption market size in Japan from 2015 to 2018 (in billion Japanese yen)." Chart. May 16, 2019. Statista. Accessed January 28, 2021. https://www.statista.com/statistics/792920/japan-smartphone-using-consumption-market-size/
METI (Japan). (2019). Smartphone-using consumption market size in Japan from 2015 to 2018 (in billion Japanese yen). Statista. Statista Inc.. Accessed: January 28, 2021. https://www.statista.com/statistics/792920/japan-smartphone-using-consumption-market-size/
METI (Japan). "Smartphone-using Consumption Market Size in Japan from 2015 to 2018 (in Billion Japanese Yen)." Statista, Statista Inc., 16 May 2019, https://www.statista.com/statistics/792920/japan-smartphone-using-consumption-market-size/
METI (Japan), Smartphone-using consumption market size in Japan from 2015 to 2018 (in billion Japanese yen) Statista, https://www.statista.com/statistics/792920/japan-smartphone-using-consumption-market-size/ (last visited January 28, 2021)