Loyalty driven vs. shopping driven purchases in the UK 2017, by category

Share of purchases that are loyalty driven versus shopping driven across selected retail categories in the United Kingdom (UK) in 2017

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Source

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Release date

July 2017

Region

United Kingdom

Survey time period

2017

Number of respondents

125,000*

Age group

18 years and older

Supplementary notes

* The source used it's Customer Decision Journey (CDJ) database, which includes 350 brands and the recent purchase decisions of 125,000 customers regarding those brands across 30 categories.

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