Average spending of U.S. Amazon Echo owners and Prime members 2017

This statistic presents the average annual spending of Amazon Prime users and Amazon Echo owners in the United States. During the most recently measured survey period ending in September 2017, it was found that Prime members spend an average of 1,300 U.S. dollars on the online shopping platform every year, compared to 1,700 U.S. dollars spending of Amazon Echo users. During the same period, it was estimated that there were around 90 million Amazon Prime members in the United States. As of September 2017, the estimated U.S. install base of Amazon Echo devices amounted to 20 million units.

Average annual amount spent on Amazon according to Amazon Prime and Amazon Echo owners in the United States as September 2017

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Release date

January 2018


United States

Survey time period

September 2017

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