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Most used loyalty program sectors in Sweden 2017

This statistic shows the result of a survey on the most used loyalty program sectors in Sweden in 2017, by sector. That year, the majority of consumers, with a share of 56 percent, stated to prefer loyalty programs from financial services sector, followed by 45 percent of respondents naming the telecom sector. A share of 41 percent answered to use most frequently loyalty programs from the automotive sector.

From which sector do you most frequently use loyalty programs?

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Release date

December 2017



Survey time period

August to September, 2017

Number of respondents

9,213 respondents

Supplementary notes

The source does not provide the original wording of the question posed during the survey. The wording of the question chosen for this statistic may therefore differ slightly from the original.

The source adds the following information: "Percentage indicates consumers who rated high level of loyalty for brands they use or visit frequently by sector (5, 6, and 7 out of a scale of 1 to 7, where 1=low loyalty and 7=high loyalty)."

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