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Marketers concerned about rising ad blocking usage worldwide 2016-2017

The graph shows the share of marketing professionals who are concerned about the rising use of ad blocking software worldwide from 2016 to 2017. According to the March 2017 survey results, 37 percent of responding global marketers expressed a concern about ad blocking usage, a five percent increase over December 2016 results.

Share of marketing professionals who are concerned about the rising use of ad blocking software worldwide from 2016 to 2017

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Sources

Release date

May 2017

Region

Worldwide

Survey time period

May 2016, December 2016 and March 2017

Number of respondents

97 respondents

Special properties

among marketing professionals from advertisers in every large industry category

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Statistics on "Ad blocking"

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