Consumer awareness of influencer marketing in the UK 2018

This statistic shows the results of a survey on the awareness of consumers regarding influencer marketing in the United Kingdom (UK) in 2018. The survey found that 71 percent of UK consumers did not realize that influencer marketing was subject to regulations, while 61 percent believed that influencers did not have to disclose that they were compensated to talk about a product.

Share of respondents that agreed with the following statements on their awareness of influencer marketing in the United Kingdom (UK) in 2018

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Source

Release date

February 2018

Region

United Kingdom

Survey time period

January 30 to February 2, 2018

Number of respondents

2,015*

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

* The source adds the following information: "[...] quotas were placed on age, gender and region to ensure an accurate representation of the UK public demographic."

The source does not provide information on the original wording used during the survey. Thus, the wording chosen for this statistic may differ slightly from the one in the survey.

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Statistics on "Influencer marketing in the United Kingdom (UK)"

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