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Instagram: average branded IGC engagement rate 2017, by follower count

Average engagement rate on branded influencer-generated content on Instagram worldwide in 2017, by follower count

Instagram: average branded IGC engagement rate 2017, by follower count This statistic presents the average engagement rate on branded influencer-generated content on Instagram worldwide in 2017, sorted by follower count. During the measured period, influencers with 100,000 to 500,000 followers on the social media platform had an average engagement rate of 1.47 percent per branded Instagram post.
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Average engagement rate on branded influencer-generated content on Instagram worldwide in 2017, by follower count

Average engagement rates per Instagram post
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Average engagement rates per Instagram post
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This statistic presents the average engagement rate on branded influencer-generated content on Instagram worldwide in 2017, sorted by follower count. During the measured period, influencers with 100,000 to 500,000 followers on the social media platform had an average engagement rate of 1.47 percent per branded Instagram post.
Show more
Release date
January 2018
Region
Worldwide
Survey time period
2017
Special properties
35,131 Instagram posts published from 6,540 influencers’ Instagram accounts with 1,000 – 500,000 followers; based on Mavrck platform, wider industry metrics may vary
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