Instagram: average branded IGC engagement rate 2017, by vertical

Published by
Stacy Jo Dixon,
Aug 25, 2023
This statistic presents the average engagement rate on branded influencer-generated content on Instagram worldwide in 2017, sorted by vertical. During the measured period, influencer-generated content in the beauty category had an average engagement rate of 3.22 percent per branded Instagram post.

Average engagement rate on branded influencer-generated content on Instagram worldwide in 2017, by vertical

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Release date

January 2018

Region

Worldwide

Survey time period

2017

Special properties

35,131 Instagram posts published from 6,540 influencers’ Instagram accounts with 1,000 – 500,000 followers; based on Mavrck platform, wider industry metrics may vary

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