Premium
Premium statistics

Industry-specific and extensively researched technical data (partially from exclusive partnerships).

A paid subscription is required for full access.

Instagram: average branded IGC engagement rate 2017, by vertical

Average engagement rate on branded influencer-generated content on Instagram worldwide in 2017, by vertical

by J. Clement, last edited May 23, 2018
Instagram: average branded IGC engagement rate 2017, by vertical This statistic presents the average engagement rate on branded influencer-generated content on Instagram worldwide in 2017, sorted by vertical. During the measured period, influencer-generated content in the beauty category had an average engagement rate of 3.22 percent per branded Instagram post.
Show more

Average engagement rate on branded influencer-generated content on Instagram worldwide in 2017, by vertical

Average engagement rates per Instagram post
--
--
--
--
--
--
--
Average engagement rates per Instagram post
--
--
--
--
--
--
--
Exclusive Premium statistic

You need a Premium Account for unlimited access.

  • Full access to 1.5m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Premium Account

only $49 / month *
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$588 / Year

Exclusive Premium statistic

You need a Premium Account for unlimited access.

  • Full access to 1.5m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Premium Account

only $49 / month *
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$588 / Year

Download Settings Share
Download started
Please be patient - this may take a moment
by J. Clement, last edited May 23, 2018
This statistic presents the average engagement rate on branded influencer-generated content on Instagram worldwide in 2017, sorted by vertical. During the measured period, influencer-generated content in the beauty category had an average engagement rate of 3.22 percent per branded Instagram post.
Show more
Statista Accounts: Access All Statistics. Starting from $588 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account!

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$49 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.
Leading companies trust Statista:
paypalgoogleadobepgsamsungtelekom
I think of Statista as Google for researchers. Statista provides you with the information you search for right away.
Dr. Horst Stipp

Dr. Horst Stipp
EVP, Research & Innovation, Advertising Research Foundation

Statistics on "Social commerce"
  • Social commerce adoption and referrals
The most important statistics
  • Social media influence
  • Social commerce
  • Brand discovery through social media
Discover Statista
Need help with using Statista for your research? Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Learn more about how Statista can support your business.
Do you have any questions about our business solutions?

We provide you with detailed information about our Corporate Account.