Try our corporate solution for free!

Instagram: average branded IGC engagement rate 2017, by vertical

Published by S. Dixon, Apr 28, 2022
This statistic presents the average engagement rate on branded influencer-generated content on Instagram worldwide in 2017, sorted by vertical. During the measured period, influencer-generated content in the beauty category had an average engagement rate of 3.22 percent per branded Instagram post.

Average engagement rate on branded influencer-generated content on Instagram worldwide in 2017, by vertical

Exclusive Premium statistic

You need a Single Account for unlimited access.

  • Full access to 1m statistics
  • Incl. source references
  • Available to download in PNG, PDF, XLS format
Single Account
$39 $59 per month *
in the first 12 months
View for free
33% off until Sep 30th
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$468 / Year
$708 / Year

© Statista 2022
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Use Ask Statista Research Service

Release date

January 2018

Region

Worldwide

Survey time period

2017

Special properties

35,131 Instagram posts published from 6,540 influencers’ Instagram accounts with 1,000 – 500,000 followers; based on Mavrck platform, wider industry metrics may vary

Statista Accounts: Access All Statistics. Starting from $468 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Single Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 $39 / Month *
in the first 12 months
Corporate Account
Full access

Corporate solution including all features.

* Prices do not include sales tax.

Statistics on "Instagram"

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Further Content: You might find this interesting as well

Statistics

Topics

Social media usage in SpainSocial mediaMobile internet usage worldwideFacebookTwitter
Statista Accounts: Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.
Menu