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Instagram: average branded IGC engagement rate 2017, by vertical
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Instagram: average branded IGC engagement rate 2017, by vertical
Average engagement rate on branded influencer-generated content on Instagram worldwide in 2017, by vertical
This statistic presents the average engagement rate on branded influencer-generated content on Instagram worldwide in 2017, sorted by vertical. During the measured period, influencer-generated content in the beauty category had an average engagement rate of 3.22 percent per branded Instagram post.
Average engagement rate on branded influencer-generated content on Instagram worldwide in 2017, by vertical
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This statistic presents the average engagement rate on branded influencer-generated content on Instagram worldwide in 2017, sorted by vertical. During the measured period, influencer-generated content in the beauty category had an average engagement rate of 3.22 percent per branded Instagram post.
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- Release date
- January 2018
- Region
- Worldwide
- Survey time period
- 2017
- Special properties
- 35,131 Instagram posts published from 6,540 influencers’ Instagram accounts with 1,000 – 500,000 followers; based on Mavrck platform, wider industry metrics may vary
Source
- Show sources information
- Show publisher information
- Release date
- January 2018
More information
- Region
- Worldwide
- Survey time period
- 2017
- Special properties
- 35,131 Instagram posts published from 6,540 influencers’ Instagram accounts with 1,000 – 500,000 followers; based on Mavrck platform, wider industry metrics may vary
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