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Instagram: average IGC engagement rate 2017, by follower count

Published by S. Dixon, Apr 28, 2022
This statistic presents the average engagement rate on influencer-generated content on Instagram worldwide in 2017, sorted by follower count. During the measured period, influencers with 100,000 to 500,000 followers on the social media platform had an average engagement rate of 2.21 percent per Instagram post.

Average engagement rate on influencer-generated content on Instagram worldwide in 2017, by follower count

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Source

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Release date

January 2018

Region

Worldwide

Survey time period

2017

Special properties

35,131 Instagram posts published from 6,540 influencers’ Instagram accounts with 1,000 – 500,000 followers; based on Mavrck platform, wider industry metrics may vary

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Statistics on Instagram

Overview

4

Benchmark

6

Users

8

Content reach

8

Creator economy

6

Influencers

5

Advertising & marketing

6

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