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Interactive, VoD and addressable TV ad spend in the U.S. 2010-2020

Interactive, VoD and addressable TV advertising spending in the United States from 2010 to 2020 (in billion U.S. dollars)

Interactive, VoD and addressable TV ad spend in the U.S. 2010-2020 The graph shows presents information on the interactive, VoD and addressable TV advertising spending in the United States from 2010 to 2020. According to the the data, advertisers spent close to 800 million U.S. dollars on addressable TV ads in 2017, and the spending is projected to further grow to 3.1 billion by the end of 2020.
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Interactive, VoD and addressable TV advertising spending in the United States from 2010 to 2020 (in billion U.S. dollars)

Advertising spending in billion U.S. dollars
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Advertising spending in billion U.S. dollars
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The graph shows presents information on the interactive, VoD and addressable TV advertising spending in the United States from 2010 to 2020. According to the the data, advertisers spent close to 800 million U.S. dollars on addressable TV ads in 2017, and the spending is projected to further grow to 3.1 billion by the end of 2020.
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Release date
April 2018
Region
United States
Survey time period
2010 to 2017
Supplementary notes
*Forecast.
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