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Survey on boycotting brands due to negative press in the United Kingdom (UK) 2017

This statistic shows the results of a survey on boycotting brands due to negative press or a scandal in the United Kingdom (UK) in 2017. The survey found that 23 percent of UK respondents stated that they had boycotted a brand because of negative press coverage before.

Have you ever stopped using a brand due to a scandal/negative press?

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Source

Release date

April 2017

Region

United Kingdom

Survey time period

2017*

Number of respondents

2,104 respondents

Method of interview

Panel survey

Supplementary notes

The source does not specify the date of the survey.

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