Usage frequency of loyalty schemes in retail in Germany 2016

This statistic displays the results of a survey from August 2016 about the usage frequency of loyalty schemes, such as loyalty cards used to collect points, in Germany. About 30 percent of responding German residents that are involved in making shopping decisions used such programs multiple times a month. A higher share of respondents (39 percent) did so several times a week.

How often do you use bonus programs (i.e. loyalty cards to collect points)?*

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Release date

August 2016



Survey time period

August 11-20, 2016

Number of respondents

1,001 respondents

Age group

18 years and older

Special properties

individuals from the residential population that are involved in making shopping decisions

Method of interview

Online survey

Supplementary notes

* Translated, the original German question was phrased as follows: "Wie oft nutzen Sie Bonusprogramme (z.B. Kundenkarten zum Punkte sammeln)?"

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