Usage of coupons and discounts in retail in Germany 2016

This statistic displays the results of a survey from August 2016 about the usage of coupons and discount programs in Germany. During the survey period, it was found that 66 percent of the respondents use loyalty schemes multiple times a year.

Usage of coupons and discounts multiple times per year in retail in Germany 2016, by type*

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Release date

August 2016



Survey time period

11th August to 20th August 2016

Number of respondents

1,001 respondents

Age group

18 years and older

Special properties

individuals from the residential population that are involved in making shopping decisions.

Method of interview

Online survey

Supplementary notes

* The original German question was phrased as follows: "Wie oft nutzen Sie die folgenden Arten von Rabatten und Angeboten?"
English translation: "How often do you use the following types of discounts and offers?"
Multiple answers were possible.

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