This statistic shows the reasons why individuals had whitelisted selected websites in their ad blocker in the United Kingdom (UK) in 2018. According to the survey, the majority of respondents, or 59 percent, stated that they had whitelisted selected websites from ad blocking in order to get access to blocked content, while 46 percent stated that they wanted support the websites with ad revenue. 33 percent of the respondents whitelisted selected websites because the ads did not disturb their user experience.
Reasons for whitelisting websites from ad blocking in the United Kingdom (UK) 2018
Reasons for whitelisting selected websites from ad blocking in the United Kingdom (UK) in 2018
Source
In cooperation with
Release date
June 2018
More information
Region
United Kingdom
Survey time period
Q2 2018
Number of respondents
14,000*
Age group
15 years and older
Method of interview
Online survey
Supplementary notes
* The source adds the following information: "The respondents have been selected from our Nordic, German, UK and US panels consisting of more than 1.5 million panelists and weighed to achieve representativity on the more than 14,000 respondents who completed the survey".
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Statistics
- Reasons for whitelisting websites from ad blocking in Denmark 2018
- Reasons for whitelisting websites from ad blocking in Sweden 2018
- Reasons for whitelisting websites from ad blocking in Norway 2018
- Reasons for whitelisting websites from ad blocking in Finland 2018
- Reasons for whitelisting websites from ad blocking in Germany 2018
- Whitelisting websites from ad blocking in Sweden 2018
- Whitelisting websites from ad blocking in Germany 2018
- Whitelisting websites from ad blocking in Norway 2018
- Whitelisting websites from ad blocking in the United Kingdom (UK) 2018
- Whitelisting websites from ad blocking in Denmark 2018
- Whitelisting websites from ad blocking in Finland 2018
- Detected use of ad blockers in Norway 2018, by device
- Detected use of ad blockers in Finland 2018, by device
- Detected use of ad blockers in Germany 2018, by device
- Detected use of ad blockers in the United Kingdom (UK) 2018, by device
- Share of individuals paying for ad blockers in Denmark 2018
- Share of individuals paying for ad blockers in Sweden 2018
- Share of individuals paying for ad blockers in Germany 2018
- Share of individuals paying for ad blockers in Norway 2018
- Share of individuals paying for ad blockers in the United Kingdom (UK) 2018
AudienceProject. (June 13, 2018). Reasons for whitelisting selected websites from ad blocking in the United Kingdom (UK) in 2018 [Graph]. In Statista. Retrieved December 05, 2019, from https://www.statista.com/statistics/875571/reasons-for-whitelisting-websites-from-ad-blocking-in-the-united-kingdom/
AudienceProject. "Reasons for whitelisting selected websites from ad blocking in the United Kingdom (UK) in 2018." Chart. June 13, 2018. Statista. Accessed December 05, 2019. https://www.statista.com/statistics/875571/reasons-for-whitelisting-websites-from-ad-blocking-in-the-united-kingdom/
AudienceProject. (2018). Reasons for whitelisting selected websites from ad blocking in the United Kingdom (UK) in 2018. Statista. Statista Inc.. Accessed: December 05, 2019. https://www.statista.com/statistics/875571/reasons-for-whitelisting-websites-from-ad-blocking-in-the-united-kingdom/
AudienceProject. "Reasons for Whitelisting Selected Websites from Ad Blocking in The United Kingdom (Uk) in 2018." Statista, Statista Inc., 13 Jun 2018, https://www.statista.com/statistics/875571/reasons-for-whitelisting-websites-from-ad-blocking-in-the-united-kingdom/
AudienceProject, Reasons for whitelisting selected websites from ad blocking in the United Kingdom (UK) in 2018 Statista, https://www.statista.com/statistics/875571/reasons-for-whitelisting-websites-from-ad-blocking-in-the-united-kingdom/ (last visited December 05, 2019)