This statistic shows the reasons why individuals had whitelisted selected websites in their ad blocker in the United Kingdom (UK) in 2018. According to the survey, the majority of respondents, or 59 percent, stated that they had whitelisted selected websites from ad blocking in order to get access to blocked content, while 46 percent stated that they wanted support the websites with ad revenue. 33 percent of the respondents whitelisted selected websites because the ads did not disturb their user experience.
Reasons for whitelisting selected websites from ad blocking in the United Kingdom (UK) in 2018
* The source adds the following information: "The respondents have been selected from our Nordic, German, UK and US panels consisting of more than 1.5 million panelists and weighed to achieve representativity on the more than 14,000 respondents who completed the survey".
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Statistics on "Digital advertising in the United Kingdom (UK)"
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AudienceProject. (June 13, 2018). Reasons for whitelisting selected websites from ad blocking in the United Kingdom (UK) in 2018 [Graph]. In Statista. Retrieved February 22, 2020, from https://www.statista.com/statistics/875571/reasons-for-whitelisting-websites-from-ad-blocking-in-the-united-kingdom/
AudienceProject. "Reasons for whitelisting selected websites from ad blocking in the United Kingdom (UK) in 2018." Chart. June 13, 2018. Statista. Accessed February 22, 2020. https://www.statista.com/statistics/875571/reasons-for-whitelisting-websites-from-ad-blocking-in-the-united-kingdom/
AudienceProject. (2018). Reasons for whitelisting selected websites from ad blocking in the United Kingdom (UK) in 2018. Statista. Statista Inc.. Accessed: February 22, 2020. https://www.statista.com/statistics/875571/reasons-for-whitelisting-websites-from-ad-blocking-in-the-united-kingdom/
AudienceProject. "Reasons for Whitelisting Selected Websites from Ad Blocking in The United Kingdom (Uk) in 2018." Statista, Statista Inc., 13 Jun 2018, https://www.statista.com/statistics/875571/reasons-for-whitelisting-websites-from-ad-blocking-in-the-united-kingdom/
AudienceProject, Reasons for whitelisting selected websites from ad blocking in the United Kingdom (UK) in 2018 Statista, https://www.statista.com/statistics/875571/reasons-for-whitelisting-websites-from-ad-blocking-in-the-united-kingdom/ (last visited February 22, 2020)
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