This statistic shows the reasons why individuals had whitelisted selected websites in their ad blocker in the United Kingdom (UK) in 2020. According to the survey, the majority of respondents, or 68 percent, stated that they had whitelisted selected websites from ad blocking in order to get access to blocked content, while 41 percent stated that they wanted support the websites with ad revenue. 38 percent of the respondents whitelisted selected websites because the ads did not disturb their user experience.
Reasons for whitelisting selected websites from ad blocking in the United Kingdom (UK) in 2020
* The source adds the following information: "The respondents have been selected from our Nordic, German, UK and US panels consisting of more than 1.5 million panelists and weighed to achieve representativity on the more than 14,000 respondents who completed the survey".
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AudienceProject. (August 19, 2020). Reasons for whitelisting selected websites from ad blocking in the United Kingdom (UK) in 2020 [Graph]. In Statista. Retrieved May 22, 2022, from https://www.statista.com/statistics/875571/reasons-for-whitelisting-websites-from-ad-blocking-in-the-united-kingdom/
AudienceProject. "Reasons for whitelisting selected websites from ad blocking in the United Kingdom (UK) in 2020." Chart. August 19, 2020. Statista. Accessed May 22, 2022. https://www.statista.com/statistics/875571/reasons-for-whitelisting-websites-from-ad-blocking-in-the-united-kingdom/
AudienceProject. (2020). Reasons for whitelisting selected websites from ad blocking in the United Kingdom (UK) in 2020. Statista. Statista Inc.. Accessed: May 22, 2022. https://www.statista.com/statistics/875571/reasons-for-whitelisting-websites-from-ad-blocking-in-the-united-kingdom/
AudienceProject. "Reasons for Whitelisting Selected Websites from Ad Blocking in The United Kingdom (Uk) in 2020." Statista, Statista Inc., 19 Aug 2020, https://www.statista.com/statistics/875571/reasons-for-whitelisting-websites-from-ad-blocking-in-the-united-kingdom/
AudienceProject, Reasons for whitelisting selected websites from ad blocking in the United Kingdom (UK) in 2020 Statista, https://www.statista.com/statistics/875571/reasons-for-whitelisting-websites-from-ad-blocking-in-the-united-kingdom/ (last visited May 22, 2022)
