This statistic shows the reasons why individuals had whitelisted selected websites in their ad blocker in the United Kingdom (UK) in 2020. According to the survey, the majority of respondents, or 68 percent, stated that they had whitelisted selected websites from ad blocking in order to get access to blocked content, while 41 percent stated that they wanted support the websites with ad revenue. 38 percent of the respondents whitelisted selected websites because the ads did not disturb their user experience.
Reasons for whitelisting selected websites from ad blocking in the United Kingdom (UK) in 2020
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AudienceProject. (August 19, 2020). Reasons for whitelisting selected websites from ad blocking in the United Kingdom (UK) in 2020 [Graph]. In Statista. Retrieved February 27, 2021, from https://www.statista.com/statistics/875571/reasons-for-whitelisting-websites-from-ad-blocking-in-the-united-kingdom/
AudienceProject. "Reasons for whitelisting selected websites from ad blocking in the United Kingdom (UK) in 2020." Chart. August 19, 2020. Statista. Accessed February 27, 2021. https://www.statista.com/statistics/875571/reasons-for-whitelisting-websites-from-ad-blocking-in-the-united-kingdom/
AudienceProject. (2020). Reasons for whitelisting selected websites from ad blocking in the United Kingdom (UK) in 2020. Statista. Statista Inc.. Accessed: February 27, 2021. https://www.statista.com/statistics/875571/reasons-for-whitelisting-websites-from-ad-blocking-in-the-united-kingdom/
AudienceProject. "Reasons for Whitelisting Selected Websites from Ad Blocking in The United Kingdom (Uk) in 2020." Statista, Statista Inc., 19 Aug 2020, https://www.statista.com/statistics/875571/reasons-for-whitelisting-websites-from-ad-blocking-in-the-united-kingdom/
AudienceProject, Reasons for whitelisting selected websites from ad blocking in the United Kingdom (UK) in 2020 Statista, https://www.statista.com/statistics/875571/reasons-for-whitelisting-websites-from-ad-blocking-in-the-united-kingdom/ (last visited February 27, 2021)