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Reasons for whitelisting selected websites from ad blocking in the United Kingdom (UK) in 2018
Reasons for whitelisting websites from ad blocking in the United Kingdom (UK) 2018
This statistic shows the reasons why individuals had whitelisted selected websites in their ad blocker in the United Kingdom (UK) in 2018. According to the survey, the majority of respondents, or 59 percent, stated that they had whitelisted selected websites from ad blocking in order to get access to blocked content, while 46 percent stated that they wanted support the websites with ad revenue. 33 percent of the respondents whitelisted selected websites because the ads did not disturb their user experience.
Reasons for whitelisting selected websites from ad blocking in the United Kingdom (UK) in 2018
Share of respondents
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Source

In cooperation with
AudienceProject
Release date

June 2018

Region

United Kingdom

Survey time period

Q2 2018

Number of respondents

14,000*

Age group

15 years and older

Method of interview

Online survey

Supplementary notes

* The source adds the following information: "The respondents have been selected from our Nordic, German, UK and US panels consisting of more than 1.5 million panelists and weighed to achieve representativity on the more than 14,000 respondents who completed the survey".

Reasons for whitelisting websites from ad blocking in the United Kingdom (UK) 2018
This statistic shows the reasons why individuals had whitelisted selected websites in their ad blocker in the United Kingdom (UK) in 2018. According to the survey, the majority of respondents, or 59 percent, stated that they had whitelisted selected websites from ad blocking in order to get access to blocked content, while 46 percent stated that they wanted support the websites with ad revenue. 33 percent of the respondents whitelisted selected websites because the ads did not disturb their user experience.
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Statistics on "Digital advertising in the United Kingdom (UK)"
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