This statistic shows the survey on ad blocker usage in the United Kingdom in 2018 and 2020. According to the survey, 36 percent of the respondents used an ad blocker in 2020, a decrease of five percent from 2018.
Usage of ad blocking software in the United Kingdom (UK) in 2016, 2018, and 2020
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Statistics on Ad blocking in the United States
Global overview
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Demographics
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- Premium Statistic Awareness of ad blocking in the U.S. Q2 2020
- Premium Statistic Ad blocking penetration in the U.S. 2014-2021
- Premium Statistic Adblocking penetration rate in the U.S. Q2 2020, by age group
- Premium Statistic Adblocking penetration rate in the U.S. Q2 2020, by gender
- Premium Statistic Demand for ad blocking software in North America 2021, by country
Desktop vs. mobile
6
- Premium Statistic Desktop ad block usage in the U.S. 2017-2021
- Premium Statistic Desktop ad blocker usage in the U.S. 2021, by age
- Premium Statistic Detected ad blocking sessions on computers in the U.S. 2020
- Premium Statistic Mobile ad block usage in the U.S. 2017-2021
- Premium Statistic Mobile ad blocker usage in the U.S. 2021, by age
- Premium Statistic Detected ad blocking session on mobile devices in the U.S. 2020
Consumer attitudes
4
- Premium Statistic Internet user attitudes towards online ads in the U.S. Q2 2020
- Premium Statistic Attitudes towards online advertising in the U.S. 2022
- Premium Statistic Reasons for adblocking use in the U.S. Q2 2020
- Premium Statistic Whitelisting websites from ad blocking in the United States 2018-2020
Monetization
6
- Premium Statistic Adblock monetization strategies used by publishers in the U.S. 2022
- Premium Statistic Share of publishers using ad block recovery tech worldwide 2019
- Premium Statistic Willingness to support Better Ads-certified websites in the U.S. 2020
- Basic Statistic Acceptable Ads - key figures 2020
- Premium Statistic eyeo GmbH revenue 2015-2020
- Premium Statistic eyeo GmbH net income 2015-2020
Further related statistics
14
- Ad blocker usage in Germany 2018-2020
- Users of ad blockers in Germany 2020, by gender
- Share of internet users using adblock software in Poland Q2 2014-Q2 2015
- Ad blocker users in Finland 2018, by gender
- Ad blocker usage in Germany 2020, by device
- Ad blocker usage in Finland 2020, by device
- Ad blocker users in Denmark 2018, by gender
- Negative attitudes towards ads on websites in the UK in 2018
- Ad blocker users in Sweden 2018, by gender
- Negative attitudes towards ads on websites in Germany in 2018
- Ad blocker users in Germany 2020, by age group
- Ad blocker users in Norway 2018, by gender
- Ad blocker usage in the United Kingdom (UK) 2020, by device
- Demand for ad blocking software worldwide 2021, by region
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Statistics
- Ad blocker usage in Germany 2018-2020
- Users of ad blockers in Germany 2020, by gender
- Share of internet users using adblock software in Poland Q2 2014-Q2 2015
- Ad blocker users in Finland 2018, by gender
- Ad blocker usage in Germany 2020, by device
- Ad blocker usage in Finland 2020, by device
- Ad blocker users in Denmark 2018, by gender
- Negative attitudes towards ads on websites in the UK in 2018
- Ad blocker users in Sweden 2018, by gender
- Negative attitudes towards ads on websites in Germany in 2018
- Ad blocker users in Germany 2020, by age group
- Ad blocker users in Norway 2018, by gender
- Ad blocker usage in the United Kingdom (UK) 2020, by device
- Demand for ad blocking software worldwide 2021, by region
AudienceProject. (August 19, 2020). Usage of ad blocking software in the United Kingdom (UK) in 2016, 2018, and 2020 [Graph]. In Statista. Retrieved March 30, 2023, from https://www.statista.com/statistics/874736/ad-blocker-usage-in-united-kingdom/
AudienceProject. "Usage of ad blocking software in the United Kingdom (UK) in 2016, 2018, and 2020." Chart. August 19, 2020. Statista. Accessed March 30, 2023. https://www.statista.com/statistics/874736/ad-blocker-usage-in-united-kingdom/
AudienceProject. (2020). Usage of ad blocking software in the United Kingdom (UK) in 2016, 2018, and 2020. Statista. Statista Inc.. Accessed: March 30, 2023. https://www.statista.com/statistics/874736/ad-blocker-usage-in-united-kingdom/
AudienceProject. "Usage of Ad Blocking Software in The United Kingdom (Uk) in 2016, 2018, and 2020." Statista, Statista Inc., 19 Aug 2020, https://www.statista.com/statistics/874736/ad-blocker-usage-in-united-kingdom/
AudienceProject, Usage of ad blocking software in the United Kingdom (UK) in 2016, 2018, and 2020 Statista, https://www.statista.com/statistics/874736/ad-blocker-usage-in-united-kingdom/ (last visited March 30, 2023)
Usage of ad blocking software in the United Kingdom (UK) in 2016, 2018, and 2020 [Graph], AudienceProject, August 19, 2020. [Online]. Available: https://www.statista.com/statistics/874736/ad-blocker-usage-in-united-kingdom/