Ad blocker usage in the United Kingdom (UK) 2016-2020

Published by Statista Research Department, Jan 10, 2023
This statistic shows the survey on ad blocker usage in the United Kingdom in 2018 and 2020. According to the survey, 36 percent of the respondents used an ad blocker in 2020, a decrease of five percent from 2018.

Usage of ad blocking software in the United Kingdom (UK) in 2016, 2018, and 2020

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Source

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In cooperation with
AudienceProject
Release date

August 2020

Region

United Kingdom

Survey time period

Q2 2016, Q2 2018, and Q2 2020

Number of respondents

14,000*

Age group

15 years and older

Method of interview

Online survey

Supplementary notes

* The source adds the following information: "The respondents have been selected from our Nordic, German, UK and US panels consisting of more than 1.5 million panelists and weighed to achieve representativity on the more than 14,000 respondents who completed the survey".

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