- Media & Advertising›
- Advertising & Marketing ›
Ad blocker usage in the United Kingdom (UK) 2018
Ad blocker usage in the United Kingdom (UK) 2018
Usage of ad blocking software in the United kingdom (UK) in 2018
by Statista Research Department,
last edited
Sep 17, 2019
This statistic shows the survey on ad blocker usage in the United Kingdom in 2018. According to the survey, 41 percent of the respondents used an ad blocker, while 53 percent did not. Six percent of respondents said they didn't know if they used ad blocking software.
Usage of ad blocking software in the United kingdom (UK) in 2018
Loading statistic...
| Share of respondents | |
|---|---|
| Use ad blocker | 41% |
| Don't use ad blocker | 53% |
| Don't know | 6% |
| Share of respondents | |
|---|---|
| Use ad blocker | 41% |
| Don't use ad blocker | 53% |
| Don't know | 6% |
© Statista 2019
About this statistic
Show source
Download
Settings
Share
Download started
Please be patient - this may take a moment
Please be patient - this may take a moment
Description
Source
More information
by Statista Research Department,
last edited
Sep 17, 2019
This statistic shows the survey on ad blocker usage in the United Kingdom in 2018. According to the survey, 41 percent of the respondents used an ad blocker, while 53 percent did not. Six percent of respondents said they didn't know if they used ad blocking software.
- Show sources information
- Show publisher information
- Release date
- June 2018
- Region
- United Kingdom
- Survey time period
- Q2 2018
- Number of respondents
- 14,000*
- Age group
- 15 years and older
- Method of interview
- Online survey
- Supplementary notes
- * The source adds the following information: "The respondents have been selected from our Nordic, German, UK and US panels consisting of more than 1.5 million panelists and weighed to achieve representativity on the more than 14,000 respondents who completed the survey".
Source
- Show sources information
- Show publisher information
- Release date
- June 2018
More information
- Region
- United Kingdom
- Survey time period
- Q2 2018
- Number of respondents
- 14,000*
- Age group
- 15 years and older
- Method of interview
- Online survey
- Supplementary notes
- * The source adds the following information: "The respondents have been selected from our Nordic, German, UK and US panels consisting of more than 1.5 million panelists and weighed to achieve representativity on the more than 14,000 respondents who completed the survey".
Other statistics on the topic
Ad blocking
Statista Accounts:
Access All Statistics. Starting from $588 / Year
Basic Account
Get to know the platform
You only have access to basic statistics.
Premium Account
Your perfect start with Statista
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$49 / Month *
Corporate Account
Full access
Corporate solution including all features.
* All products require an annual contract.
Prices do not include sales tax.
Prices do not include sales tax.
Leading companies trust Statista:
I think of Statista as Google for researchers. Statista provides you with the information you search for right away.Dr. Horst Stipp
EVP, Research & Innovation, Advertising Research Foundation
Statistics on "Ad blocking"
- Overview
The most important statistics
- Global internet advertising revenue in 2015 and 2020 (in billion U.S. dollars)Global internet advertising revenue 2015-2020
- Share of time spent viewing ad-supported vs. non-ad supported content in the United States from 2002 to 2017Share of time spent viewing ad-supported content in the U.S. 2002-2017
- Attitudes of internet users towards advertising on websites and in online video in the United States as of 2nd quarter 2018Internet user attitudes to online ads in the U.S. 2018
- Influence of advertising perception on ad blocking usage in the United States as of the 2nd quarter 2018Influence of advertising perception on ad blocking usage in the U.S. 2018
- Adblocking penetration rate worldwide in 2016, by regionAdblocking: penetration rate worldwide 2016, by country
- Adblocking penetration rate in North America in 2016, by countryAdblocking: penetration rate in North America 2016, by country
- Leading adblockers used by consumers in the United States as of May 2017Leading adblockers used in the U.S. 2017
- Share of websites using ad blocker detection worldwide as of August 2017Share of websites using ad blocker detection worldwide 2017
- Monetary impact
The most important statistics
- Cost of ad blocking worldwide from 2013 to 2016 (in billion U.S dollars)Ad blocking cost worldwide 2013-2016
- Comparison of display advertising market value and ad blocking losses worldwide in 2016 and 2017 (in billion U.S. dollars)Display ad market value vs. ad blocking losses worldwide 2016-2017
- Comparison of display advertising market value and ad blocking losses in the United States in 2016 and 2017 (in billion U.S. dollars)Display ad market value vs. ad blocking losses in the U.S. 2016-2017
- Cost of ad blocking in the United States from 2016 to 2020 (in million U.S. dollars)Ad blocking cost in the U.S. 2016-2020
- Mobile adblocking
The most important statistics
- Share of internet users who use an ad-blocker on their mobile at least monthly worldwide in 3rd quarter 2017, by region Mobile ad-blocking usage worldwide Q3 2017, by region
- Number of monthly active users of mobile adblocking browsers as of March 2016, by country (in millions)Number of mobile adblocking browser users 2016, by country
- Monthly mobile ad blocking rates in select countries worldwide as of 3rd quarter 2016Mobile ad blocking rates 2016, by country
- Number of monthly active users of mobile adblocking browsers worldwide in 2015 and 2016 (in millions)Number of mobile adblocking browser users worldwide 2016
- Distribution of smartphone users in the United States as of June 2016, by ad blocker usageSmartphone owners in the U.S. 2016, by ad blocker usage
- Within the past month, have you used an ad blocker on your mobile phone to prevent websites or apps from displaying ads when you visit them?Interest in mobile ad blocking worldwide 2016, by age
- Leading iOS ad blockers used in the United States as of the 2nd quarter 2018Leading iOS ad blockers used in the U.S. 2018
- Leading Android ad blockers used in the United States as of the 2nd quarter 2018Leading Android ad blockers used in the U.S. 2018
- User metrics
The most important statistics
- Number of active desktop adblock plugin users worldwide from January 2010 to December 2016 (in millions)Adblocking: global desktop user number 2010-2016
- Share of ad blocker users worldwide in September 2016, by ageAd blocker users worldwide 2016, by age
- Ad blocking user penetration rate in the United States from 2014 to 2021Ad blocking penetration in the U.S. 2014-2021
- Number of ad blocking users in the United States from 2014 to 2017 (in millions)Number of ad blocking users in the U.S. 2014-2017
- Share of internet users who used an adblocker in the United States as of 2nd quarter 2018, by age groupAdblocking penetration rate in the U.S. Q2 2018, by age group
- Share of internet users who used an adblocker in the United States as of 2nd quarter 2018, by genderAdblocking penetration rate in the U.S. Q2 2018, by gender
- User behavior
The most important statistics
- Awareness of ad blocking in the United States as of the 2nd quarter 2018Awareness of ad blocking in the U.S. 2018
- Number of ad blockers used according to adults in the United States as of September 2017Number of ad blockers used per person in the U.S. 2017
- Leading ad blocking and ad avoidance behaviors among adults in the United States as of September 2017Leading ad avoidance measures used by U.S. adults in 2017
- Reasons for using ad blockers according to internet users in the United States as of May 2017Ad blocking reasons in the U.S. in 2017
- Types of advertising blocked according to smartphone adblock users in the United States as of May 2017Types of ads blocked by smartphone adblockers in the U.S. 2017
- Types of advertising blocked according to PC adblock users in the United States as of May 2017Types of ads blocked by PC adblockers in the U.S. 2017
- Types of advertising blocked according to tablet adblock users in the United States as of May 2017Types of ads blocked by tablet adblockers in the U.S. 2017
- Share of adblock users paying for adblocker programs in the United States as of May 2017Share of paying adblock users in the U.S. 2017
Discover Statista
Need help with using Statista for your research?
Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Statistics
- Users of ad blockers in Germany 2018, by country and gender
- Ad blocker users in the United Kingdom 2016-2018
- Ad blocker users in Sweden 2018, by age group
- Share of internet users using adblock software in Greece Q2 2014-Q2 2015
- Ad blocker users in the United Kingdom (UK) 2018, by age group
- Share of internet users using adblock software in Poland Q2 2014-Q2 2015
- Negative attitudes towards ads on websites in Germany in 2018
- Users of ad blockers in the United Kingdom (UK) 2018, by country and gender
- Negative attitudes towards ads on websites in the UK in 2018
- Ad blocker usage in Germany 2018
- Adblocking: number of users 2013-2015, by browser
- Ad blocker usage in Germany 2018, by device
- Leading reasons for ad blocking usage in Canada 2015
- Share of internet users using adblock software in Spain Q2 2014-Q2 2015
- Ad blocker usage in the United Kingdom (UK) 2018, by device
- Share of internet users using adblock software in Portugal Q2 2014-Q2 2015
- Ad blocker usage in Denmark 2018, by device
- Share of internet users using adblock software in Europe Q2 2015
- Negative attitudes towards ads in online video clips in Germany in 2018
- Ad blocker users in Germany 2018, by age group
Studies
- Digital advertising in Latin America
- Ad blocking
- Digital advertising in North America
- Digital advertising in the U.S.
- Digital advertising in Europe
- Digital advertising in Canada
- Digital advertising formats in the U.S.
- Digital advertising in the United Kingdom (UK)
- Programmatic advertising
- E-mail marketing in the United Kingdom (UK)
- Advertising in Turkey
- Digital Advertising 2020
- Ad Blocking: Who Blocks Ads, Why, and How to Win Them Back
- IAB Report on 2017 Digital Advertising Spend
- Banner advertising in the United Kingdom
Statistics on "Ad blocking"
- Global internet advertising revenue 2015-2020
- Share of time spent viewing ad-supported content in the U.S. 2002-2017
- Internet user attitudes to online ads in the U.S. 2018
- Influence of advertising perception on ad blocking usage in the U.S. 2018
- Adblocking: penetration rate worldwide 2016, by country
- Adblocking: penetration rate in North America 2016, by country
- Leading adblockers used in the U.S. 2017
- Share of websites using ad blocker detection worldwide 2017
- Marketers concerned about rising ad blocking usage worldwide 2016-2017
- Ad blocking cost worldwide 2013-2016
- Display ad market value vs. ad blocking losses worldwide 2016-2017
- Display ad market value vs. ad blocking losses in the U.S. 2016-2017
- Ad blocking cost in the U.S. 2016-2020
- Mobile ad-blocking usage worldwide Q3 2017, by region
- Number of mobile adblocking browser users 2016, by country
- Mobile ad blocking rates 2016, by country
- Number of mobile adblocking browser users worldwide 2016
- Smartphone owners in the U.S. 2016, by ad blocker usage
- Interest in mobile ad blocking worldwide 2016, by age
- Leading iOS ad blockers used in the U.S. 2018
- Leading Android ad blockers used in the U.S. 2018
- Adblocking: global desktop user number 2010-2016
- Ad blocker users worldwide 2016, by age
- Ad blocking penetration in the U.S. 2014-2021
- Number of ad blocking users in the U.S. 2014-2017
- Adblocking penetration rate in the U.S. Q2 2018, by age group
- Adblocking penetration rate in the U.S. Q2 2018, by gender
- Awareness of ad blocking in the U.S. 2018
- Number of ad blockers used per person in the U.S. 2017
- Leading ad avoidance measures used by U.S. adults in 2017
- Ad blocking reasons in the U.S. in 2017
- Types of ads blocked by smartphone adblockers in the U.S. 2017
- Types of ads blocked by PC adblockers in the U.S. 2017
- Types of ads blocked by tablet adblockers in the U.S. 2017
- Share of paying adblock users in the U.S. 2017
- U.S. consumers who disable adblockers to view content in 2017
- Users of ad blockers in Germany 2018, by country and gender
- Ad blocker users in the United Kingdom 2016-2018
- Ad blocker users in Sweden 2018, by age group
- Share of internet users using adblock software in Greece Q2 2014-Q2 2015
- Ad blocker users in the United Kingdom (UK) 2018, by age group
- Share of internet users using adblock software in Poland Q2 2014-Q2 2015
- Negative attitudes towards ads on websites in Germany in 2018
- Users of ad blockers in the United Kingdom (UK) 2018, by country and gender
- Negative attitudes towards ads on websites in the UK in 2018
- Ad blocker usage in Germany 2018
- Adblocking: number of users 2013-2015, by browser
- Ad blocker usage in Germany 2018, by device
- Leading reasons for ad blocking usage in Canada 2015
- Share of internet users using adblock software in Spain Q2 2014-Q2 2015
- Ad blocker usage in the United Kingdom (UK) 2018, by device
- Share of internet users using adblock software in Portugal Q2 2014-Q2 2015
- Ad blocker usage in Denmark 2018, by device
- Share of internet users using adblock software in Europe Q2 2015
- Negative attitudes towards ads in online video clips in Germany in 2018
- Ad blocker users in Germany 2018, by age group
Statista Accounts:
Access All Statistics. Starting from $588 / Year
Related topics
About Statista
Statista offers dossiers and reports on over 170 industries. With Statista you are always able to make informed decisions and boost your work efficiency.
Internet & Telecommunications
- Social Media
- E-Commerce
- Online Video & Entertainment
- Advertising & Marketing
Consumer Goods & FMCG
- Alcoholic Beverages
- Cleaning Products
- Cosmetics & Personal Care
- Food & Nutrition
Retail & Trade
- Health & Hygiene
- International Trade
- Shopping Behavior
- Sports & Leisure
Travel, Tourism & Hospitality
- Business Travel
- Leisure Travel
- Accomodation
- Restaurants
Society
- Demographics
- Economy
- Education & Science
- Politics & Government
Transportation & Logistics
- Aviation
- Rail Transport
- Vehicles & Road Traffic
- Water Transport
Please log in to access our additional functions
Register in seconds and access exclusive features.
Basic Account
|
Instant Access
Premium Account
| ||
|---|---|---|---|
Our services
Click the question mark for further information | Free |
$49 per month*
| |
| Basic statistics | |||
| Premium statistics | |||
|
Graph download
| |||
| Download PDF | |||
|
Excel download
| |||
| Register | Purchase now | ||
*Duration: 12 months, billed annually, single license
Yes, let me download!
...and make my research life easier.
Exclusive Corporate feature
This feature is limited to our corporate solutions.
Please contact us to get started with full access to dossiers, forecasts, studies and international data.
Corporate Account
We use cookies to personalize contents and ads, offer social media features, and analyze access to our website. In your browser settings you can configure or disable this, respectively, and can delete any already placed cookies. For details, please see your browser’s Help section (by pressing F1). Please see our privacy statement for details about how we use data.