Ranking of brands by engagement rate with Instagram influencer posts in the UK 2018

This statistic shows the best performing brands by average engagement rate with influencer posts on Instagram in the United Kingdom (UK) in the first half of 2018. So Fragrance had the highest user engagement rate with influencer posts at 9.3 percent. JustMyLook and boohooMAN had the second and third highest engagement rates averaging 7.7 percent and 6.9 respectively.

Brands ranked by engagement rate on Instagram influencer collaborations in the United Kingdom (UK) in the 1st half of 2018

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Source

Release date

July 2018

Region

United Kingdom

Survey time period

January to June 2018

Number of respondents

4,600*

Supplementary notes

* Based on 700,000 influencer posts on Instagram from a representative sample of 4,600 accounts.

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