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Distribution of e-commerce digital advertising expenditure in India 2019 by format

In 2019, the e-commerce industry across India spent a considerable portion of its digital advertising budget on paid search ads, followed by 25 percent on social media and 14 percent on online video advertising. Amongst other industry verticals, e-commerce had the largest share of digital ad spends on paid search advertising.

Distribution of digital advertising expenditure in the e-commerce industry across India in 2019, by format

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Sources

Release date

January 2020

Region

India

Survey time period

2019

Supplementary notes

Note: The exact period from which the data were obtained was not specified by the source.

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Statistics on "Digital advertising in India"

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