Distribution of BFSI digital advertising expenditure in India 2019 by format

The banking, financial services and insurance industry spent the highest share of its digital advertising budgets on paid search, aggregating to 39 percent. This was followed by 26 percent spends on display advertisements and 24 percent expenditure on social media channels.

Distribution of digital advertising expenditure in the banking, financial services and insurance industry across India in 2019, by format

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Sources

Release date

January 2020

Region

India

Survey time period

2019

Supplementary notes

Note: The exact period from which the data were obtained was not specified by the source.

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Statistics on "Advertising in India"

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