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Italy: growth rate of market value of mobile advertising 2008-2018

This chart depicts the growth rate of the market value of mobile advertising in Italy from 2008 to 2018. According to the data, the value of advertising displayed on mobile devices has increased steadily over the considered period. The highest growth rate was registered in 2013, when mobile advertising increased by 129 percent in value compared to the previous year. In 2018, the market value of mobile advertising grew by 28 percent compared to 2017.

Growth rate of the market value of mobile advertising in Italy from 2008 to 2018

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Source

In cooperation with
Osservatori Digital Innovation
Release date

May 2019

Region

Italy

Survey time period

2008 to 2018

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